A retailer’s guide to keeping email marketing campaigns competitive

Nearly 50 years since its introduction, email has remained a crucial tool for retail marketers. It has the potential to produce the highest ROI, compared to other digital marketing channels, and it drives revenue, website traffic and brand awareness — given the right strategies are applied.

In pursuit of results, retailers are searching for best practices around reaching consumers while staying authentic in their communications.

In this guide you will learn:

Why messages get blocked from the inbox and how to help yours get through
How to measure and improve customer engagement
Resources and tactics to keep email programs competitive
The role blacklists and whitelists play when it comes to whether emails are seen

Note: By entering your information you agree to be contacted by Modern Retail, Glossy and its partners.

First name*
Last name*
Work email*
Company name*
Job function*
Company size*
Country*
* I confirm that I have read and understood the privacy policy available on this website.*
- I consent to receive communications (which may include, but is not limited to phone, email, social and re-targeting ads) from Validity. I understand that I may manage my preferences or opt-out of communications with Validity at any time using the unsubscribe link provided in all of Validity’s email communications.
State*
This field is hidden when viewing the form
Subscribed

Sections

Explore

Topics

Digiday Media

Events

Awards