In 2020, consumers are spending more time online, and for retailers that invest in reaching them with online tactics, there are opportunities to win new business and improve the user experience — always vital in the age of e-commerce. It’s why many online retailers are pouring resources into improving site search across their digital properties.
Based on the findings of the 2020 Digital Commerce 360 survey, retailers who do invest in site search are indeed reaping rewards. One highlight: Advanced site search is driving 2-x higher conversion rates than sites with only basic search capabilities. This report features additional insights and analysis from over 100 retailers.
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