Brand playbook: Strategies from Tarte, The North Face and more to win back-to-school

With $593 billion in spending power, college students are one of the most lucrative audiences a brand can engage. Acquiring these consumers while they’re forming brand relationships can help brands win them for life.

Giving college students verified, exclusive offers is a highly effective way to create long-term emotional connections. Nearly half of students say an exclusive offer is the best way for a brand to stand out from the competition — and 67% of students say they are more loyal to brands that give them an exclusive offer. 

Download this guide from SheerID to learn more about:

• The channels and offers that students gravitate toward
• The do’s and don’ts of offer verification
• Creative guidelines for personalized, authentic messaging
• Customer examples from Tarte, The North Face, J.Crew and more

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