A retail brand’s guide to headless commerce

As an unprecedented pandemic has disrupted e-commerce across the globe, businesses have shifted their sales efforts to online platforms. In the second quarter of 2020 alone, U.S. e-commerce sales skyrocketed to $221.5 billion — a whopping 30 percent increase from Q1 — and the trend has only continued. 

But many brands are now discovering that the steps involved in creating better e-commerce experiences can be prohibitively difficult and expensive. As a result, some companies are now adopting “headless” commerce — an approach that enables them to make point-by-point updates to the front-end e-commerce experience without replacing functional elements of the existing setup. 

Download this new guide to learn:

• Why headless commerce makes a full-scale replatforming unnecessary
• How headless tools helps brands with limited IT personnel compete with Amazon
• How poor e-commerce experiences are costing brands during the checkout phase
• How Universal Lacrosse embraced headless commerce without disrupting business

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