How to Maintain Brand Loyalty During a Time of Tumult with Connie Matisse, Co-founder and CMO and Alex Matisse, Co-founder and CEO, East Fork Ceramics
June 4, 2 p.m. ET
Modern Retail+ Talks are regularly scheduled online discussions with executives across the retail and e-commerce industries, focused on instructional, actionable tips for navigating this new landscape. In our upcoming Modern Retail+ talk, we'll hear from Connie Matisse, Co-founder and CMO and Alex Matisse, Co-founder and CEO at East Fork Ceramics, on how to maintain brand loyalty during a time of tumult, including:
How East Fork was able to divert a national tour meant for its biggest fans into a new digital strategy that focused on transparency
How brands faced with shipping delays and manufacturing woes can still approach marketing and selling products
How to keep brand enthusiasts interested in your company, even when times are tough and people are purchasing less
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