How CTV is reshaping targeting and measurement — and growth — for marketers
May 14, 2021
On Wednesday, Modern Retail hosted a live video event for Modern Retail+ subscribers to look at what summer sales trends say about how the holiday season may go for brands and retailers. Led by Modern Retail executive editor Anna Hensel, reporters Allison Smith and Mitchell Parton discussed how Prime Day went for brands, how big-box retail is faring ahead of back-to-school season and what it all says about the state of consumer sentiment. Here's a recap of the conversation.
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