Brands who are not yet leveraging TV to stay connected with consumers and encourage repeat business are missing out on a valuable outlet.
Research shows that with the ongoing introduction of DTC brands to TV, the traditional division between brand and performance spending is beginning to blur. Read the full report on how brands are testing and refining new data-driven strategies in TV.
As some advertisers flee television during the pandemic, many retailers and DTC brands are taking advantage of low-priced inventory — and the sudden dip in competition — to make inroads into premium TV ads.
At the Modern Retail Summit, retail executives will come together to discuss effective strategies for driving sales by building a loyal customer base both online and offline.Book Passes