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Crocs’s new retail concept blends customization, community and a broader product mix
Store of the Future
Crocs’s new retail concept blends customization, community and a broader product mix

Crocs is prioritizing personalization and a larger product selection with its new concept called Icon. Its first such store debuted in July in New York City's Soho neighborhood. Crocs will look to roll out Icon locations internationally, its president told Modern Retail.

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