This post-holiday season, gift recipients are opening new pathways to first-party data
December 07, 2021
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Digiday Media
According to Deloitte's annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than they did last year, and 28% of shoppers' budgets are expected to be exhausted by the end of October — the highest level reported in six years. Here's what that could mean from a supply chain perspective
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