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How brands turn post-holiday fatigue into new year momentum

December 05, 2025

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Brands Briefing: How brands are gearing up for TikTok Shop’s biggest holiday season yet
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Brands Briefing: How brands are gearing up for TikTok Shop’s biggest holiday season yet

It's expected to be a big holiday season on TikTok Shop, as this will be the first year that big names like Best Buy, Ulta Beauty and Sephora will be selling on the platform.

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