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How brands turn post-holiday fatigue into new year momentum

December 05, 2025

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Top Story
Brands won this season of ‘Love Island USA’
Experiential Marketing
Brands won this season of ‘Love Island USA’

"Love Island USA" has become a cultural phenomenon that many brands can no longer ignore. Ad sales were up 73% across the hit show this season, and "Love Island" has now become an integral part of summer-long marketing campaigns for brands like Poppi.

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