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What Albertsons is looking to learn from its test run of in-store digital displays in two markets
Digital Marketing Redux
What Albertsons is looking to learn from its test run of in-store digital displays in two markets

Albertsons announced the launch of an in-store digital display network that it will pilot in 80 Albertsons and Jewel-Osco stores this summer. Modern Retail spoke with Liz Roche, vp of media and measurement for Albertsons Media Collective, about what the national grocery company is looking to learn from this test.

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