Blis, Author at Modern Retail

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Why brands like Calpak and Homethreads use SMS for live customer service

As SMS marketing services become more popular, some brands are going beyond promotional texts to offer live customer service. SMS conversations that used a live agent had an average order value that was 69% higher than automated counterparts, according to text firm Attentive.

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The next-generation of retail marketing is about quality reach

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The next-generation of retail marketing is about quality reach

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