Awards   //   November 28, 2023

Instacart, Poshmark, Intuit Mailchimp, Best Buy and Poppi are finalists for this year’s Modern Retail Awards

For many companies in this year’s Modern Retail Awards, the focus is on elevating the customer experience through personalization and state-of-the-art technology — both online and in-store. Brands and retailers are also harnessing the power of compelling brand narratives to connect with audiences.

Grocery technology company Instacart and family-owned grocer Schnucks earned a nomination in the Best Omnichannel Experience category. As part of the work Instacart is doing with Schnucks through the Instacart platform and connected stores, the grocer is deploying Caper Carts across its locations. Instacart’s smart carts automatically identify items as they’re added to the cart using computer vision and AI. With Caper Carts, customers can bag as they shop, skip the line and seamlessly checkout on Casper Cart from anywhere in the store. These carts are one way that Schnucks has leveraged its Instacart partnership to unlock more touchpoints to engage with customers and deepen relationships.

In the Most Innovative Retail Model category, fashion resale marketplace Poshmark is a finalist for its live shopping product. Optimized for fashion resale, Posh Shows are designed to take live commerce mainstream in the U.S. The shows have reinvigorated Poshmark’s marketplace by helping shoppers feel more comfortable shopping secondhand by getting to interact directly with sellers. Participating sellers have seen increases in sales as they can demonstrate try-ons as requested and provide live styling tips to buyers. As Posh Shows removes barriers to participation in the circular economy, it has become one of the fastest-growing parts of Poshmark’s business.

Email and marketing automation platform Intuit Mailchimp received a nomination in the Best Personalization Strategy category for its work with PERC Coffee. The brand, which began in the wholesale business, leverages Intuit Mailchimp’s technology to connect with its customers by prioritizing data-driven and experimental digital marketing tactics over traditional advertising. With the platform’s newly launched SMS marketing capability, PERC Coffee provided promotions and real-time alerts to its most devoted customers. PERC also used Intuit Mailchimp’s integration with Shopify, which allowed it to segment and tailor its messaging to create more meaningful interactions with clientele. These personalization efforts have allowed PERC to drive revenue and conversions, as well as strengthen brand credibility and customer loyalty.

One of the finalists in the new Best Use of Emerging Technology category includes Best Buy. The retailer launched a new way for customers to get exclusive deals and products during the holiday season with Best Buy Drops via the Best Buy app. The experience gives customers the opportunity to learn about exciting product releases, limited runs, launches and deals in real time. Best Buy also developed a robust digital tools ecosystem, fueled by AI, to empower field employees in their daily customer interactions and elevate the shopping experience. This includes Parts Predictor, which allows agents to easily access parts inventory to minimize service delays, and Automated Summary, which relieves employees of note-taking burdens during customer interactions so they can focus on customers’ needs.

Prebiotic soda brand poppi is one of the nominees in the new Best Use of TikTok category. The brand has been strongly invested in the platform since January 2021, when poppi posted a video of its founder sharing poppi’s authentic brand story. The organic video drew more than 1 million views and drove one of the brand’s best sales days to date. Poppi’s TikTok account — which maintains a behind-the-scenes feel — has accumulated more than 357,000 followers, while that viral video has more than 84.4 million views. The brand’s ‘drinkpoppi’ hashtag has also earned more than 1 billion views on TikTok, with viral content from consumers and creators.

Overall, the judges’ nominations illustrate how brands and retailers are reshaping the retail industry through engaging and seamless omnichannel experiences. 

See the complete list of finalists below.

Best Back-End E-Commerce Technology
Archive+Hanna Andersson 
Kargo and Snapchat 

Best Brand Collaboration
Albertsons & Apple
Bokksu & Sanrio 
Break the Love x Walmart
Mejuri and Don’t Ban Equality

Best Community Building Strategy
Kendra Scott
Mad Rabbit 

Best Customer Insight Strategy
Pistola Taps and Stitch Fix
Woolworths & AWA digital 

Best Customer Service Experience
Allstate Protection Plans

Best E-Commerce Experience
Antavo Enterprise Loyalty Cloud 
Intellias & Travis Perkins 
Natori & Firework
Pattern & SLTWTR
Work & Co and FreshDirect 

Best Fulfillment Strategy
Reel Paper: Fueling Omnichannel Scale with Flowspace

Best Influencer Collaboration
Glam Bag X Bailey Sarian

Best Launch Campaign
Dagne Dover 
Jean Dousset
SmartyPants Vitamins 
Tinuiti + Sony 

Best Omnichannel Experience
Function of Beauty
Instacart and Schnucks 
Kizik Hands-Free Footwear 
U.S. Polo Assn. 
Vince & NewStore 

Best Personalization Strategy
Intuit Mailchimp + PERC Coffee
Marks & Spencer + Persado
Work & Co and Gatorade

Best Retailer/Agency Collaboration
Dollar General and Goodway Group
Work & Co & Good American

Best Subscription Strategy
Antavo Enterprise Loyalty Cloud 
Athletic Greens

Best Transformation
Bed Bath & Beyond and Brand3P
Best Buy
Sparkfly & Bojangles
Woolworths & AWA digital 

Best Use of Emerging Technology 
Best Buy
Bob’s Discount Furniture
ZERO10 & Coach

Best Use of Instagram
Sundays Furniture

Best Use of Shoppable Content
TalkShopLive & Walmart

Best Use of Technology
FFFACE.ME & Bershka Collaboration
Mammoth & Casa Azul 
Siman Group and SML RFID
Simbe & SpartanNash

Best Use of TikTok 
Educational Insights
Pearpop & Microsoft

E-Commerce Executive of the Year
Ben Eachus, co-founder and CEO, Flowspace
Dirk Hoerig – CEO and Founder, commercetools
Lee Anne Grant, CGO, Babylist

Founder of the Year
Dagne Dover – Melissa Mash, Deepa Gandhi, Jessy Dover
Mad Rabbit – Selom Agbitor
poppi – Allison Ellsworth

Most Innovative Retail Model
Good American
ŌURA x Best Buy
Thirteen Lune 
Ulta Beauty

Most Responsible Retailer
Boll & Branch
The Body Shop
Thrive Market
Vitamin A

Retail Startup of the Year 
Dagne Dover 
Little Spoon

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