The multichannel growth playbook: How brands expand to TikTok Shop and Walmart without breaking operations

Selling across platforms is no longer optional, but it’s easy for brands and retailers to find themselves expanding into new channels the wrong way: They add TikTok Shop too early. They duplicate teams and tools. They watch performance fragment instead of grow.

To be successful, brands have to do more than simply go multichannel. They have to build intentional channel architectures where Amazon, TikTok Shop, Walmart and DTC each play a defined role in driving profitable growth.

On Tuesday, April 14 at 1 p.m. Eastern, join Helium 10’s Bradley Sutton, vp of education and strategy, and Shivali Patel, senior brand evangelist, for a live virtual session breaking down a practical roadmap brands are using to expand across platforms without operational chaos or margin erosion.

What you’ll learn:

• The sequencing mistake most brands make when expanding beyond Amazon
• How to define the job of each channel — acquisition, discovery or profit
• When TikTok Shop actually works (and when it doesn’t)
• How leading brands prevent channels from cannibalizing each other
• The operating model brands use to scale across platforms without adding headcount

Partner insights from Helium 10