How brands are securing their spot in AI recommendations

Artificial intelligence has rewritten the rules of brand discovery, and the era of fighting for page one rankings is over. AI assistants like ChatGPT, Google AI Overviews and voice platforms give shoppers a single, definitive answer for what to buy. If a brand is not part of that answer, it is invisible.

When AI recommends a brand, it transfers its credibility onto that brand. Unlike traditional advertising, to consumers, these AI recommendations feel like validation from a knowledgeable friend. To stay visible and thrive in a world where AI controls discovery, brands are shifting strategies.

Download FERMÀT’s new guide to the AI search revolution to learn more about:

  • How AI-driven recommendations are changing customer behavior
  • Why AI-referred customers are especially valuable and relevant
  • Ways to build and optimize AI-ready content
  • How brands are measuring success in the AI era

Sponsored by FERMÀT

How brands are securing their spot in AI recommendations
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