Why brands are using real-time location data to drive sales and loyalty

Amid rising customer expectations for personalization, Walmart, Nordstrom Rack, Five Below and other innovative brands and retailers are creating experiences that adapt in real-time based on where a shopper is, not just who they are. Location is more than a data point — it’s a foundational signal that can be used at every touchpoint and stage of engagement.

From pre-visit engagement through building lifetime value, brands and retailers are boosting traffic, conversions and loyalty with location intelligence. In this retail playbook, learn how to use geolocation to create frictionless customer journeys that drive revenue.

Download the playbook to learn:

• Mobile-first strategies that trigger real-time messaging and promotions
• How location signals enhance click-and-collect and in-store experiences
• Use cases and insights from Walmart, Nordstrom Rack, Five Below and others

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