Retail Strategies: Framing the state of retail data, supply, pricing, promotion and more 

Virtual
Mar 22, 2023

In the retail industry, change is the only constant. From 2020 to 2022 and, yet again, at the top of a new year, the evolution of data, supply chains and consumer behavior continues. And the urgency around responding to each of these shifting elements is perennially reshaping the way retailers, brands, shoppers and advertisers interact, engage, spend and capture revenue. 

On March 22, join Cale Weissman, editor-in-chief of Modern Retail, as he leads a live virtual forum at 1 p.m. EDT to explore what retail-industry leaders are doing to match the pace — and stay ahead of — a never-static retail landscape. 

RSVP now and learn more about:

• How retail data is evolving and what first-party and contextual approaches are working for retailers and their advertising partners.
• What has happened since the height of recent supply-chain challenges — and what’s next?
How pricing, promotion and personalization are changing in 2023.
What the retail consumer wants — and what they’ll demand in the year to come.
The state of e-commerce and DTC, and new in-store developments.

Presented by Snowflake

Speakers

  • Andy Appel
    SENIOR SALES ENGINEERING MANAGER, RETAIL AND CPG
    SNOWFLAKE
  • Olly Downs
    SVP, DATA, ANALYTICS & MACHINE LEARNING
    BARK
  • Ariel Kaye
    FOUNDER & CEO
    PARACHUTE
  • Erik Mitchell
    CEO
    SEEK
  • Victoria Thain Gioia
    CO-FOUNDER & CO-CEO
    PERELEL
  • Charlie Weisman
    FOUNDER
    STAFF

Agenda

Mar 22

Mar. 22

  • 1:00 pm EDT
    Opening Remarks & State of the Industry

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL

  • 1:10 pm EDT
    Using Relationships to Build out a Supply Chain

    It’s one thing to have a product idea. It’s another to have it manufactured and sold at scale. Vitamin brand Perelel has built out an entire supply chain by fostering relationships with manufacturers and suppliers, and used that to expand its product offerings. What’s more, it’s used all of these elements to understand problems in the supply chain better. In this session, co-founder Tori Ghoia speaks about how she goes about the behemoth endeavor.

    Victoria Thain Gioia

    CO-FOUNDER & CO-CEO

    PERELEL

    Moderator
    Cale Weissman
  • 1:30 pm EDT
    Harnessing Data to Grow a Pet Product Giant

    Bark is swimming in customer data. It knows its customers, their pets and all the ways they use their products. In this session, vp of machine learning Olly Downs goes deep into how he thinks about data collection and the ways it’s all laddered up to Bark’s business plans and growth ambitions.

    Olly Downs

    SVP, DATA, ANALYTICS & MACHINE LEARNING

    BARK

    Moderator
    Cale Weissman
  • 1:50 pm EDT
    The retailer (and brand) guide to tackling inflation by leveraging economic data

    In today’s challenging economic environment, it’s essential for retailers and brands to understand how macroeconomic trends will impact consumer behavior. Real-time access to high-quality macroeconomic data that’s ready to query is a key differentiator for brand success — and retailers need it to make similar mission-critical decisions about customers, inventory, price and the like. In this session, Andy Appel, senior sales engineering manager for retail and CPG at Snowflake and Erik Mitchell, CEO at Seek, unpack more about how leading consumer companies leverage data from sources such as Knoema to optimize inventory planning, merchandising strategy and more.

    Andy Appel

    SENIOR SALES ENGINEERING MANAGER, RETAIL AND CPG

    SNOWFLAKE

    Erik Mitchell

    CEO

    SEEK

    Moderator
    James O'Brien
  • 2:10 pm EDT
    Navigating Physical Retail and Events

    Recently, Parachute has focused on building a strong physical retail presence. The brand opened over a dozen stores just last year. In addition to its physical stores, Parachute also hosts pop-up events that excites its customers: monogramming events, pet-friendly activations and more. In this session, brand founder and CEO, Ariel Kaye will walk us through what has been top of mind for her team when it comes to physical retail success and what the brand is going to focus on in the years to come.

    Ariel Kaye

    FOUNDER & CEO

    PARACHUTE

    Moderator
    Cale Weissman
  • 2:30 pm EDT
    Meeting the Customer Where They Are

    Staff is a home goods startup with a touch of whimsy. And some of its products might not seem to be like the others. But that hasn’t stopped the brand from forging retail partnerships and getting national press attention. Here, founder Charlie Weisman talks about how he is growing the brand and getting out the word.

    Charlie Weisman

    FOUNDER

    STAFF

    Moderator
    Cale Weissman
  • 2:50 pm EDT
    Closing Remarks

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL