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Gone are the days when retailers were simply able to operate as normal. We're living in a new age; between coronavirus and systematic racial injustice, retail has been asked to step up in ways it has not had to before. Retailers have now had to incorporate words like allyship and social-distancing into their company vernacular. From e-commerce and reopening plans to hiring and leadership, the actions of retailers are under a microscope as consumers are paying attention closer now more than ever before.
This has had visible implications on the future of retail. Certainly, reopening does not mean business as usual and the Black Lives Matter movement is not going anywhere. So, what does this new normal look like and how are successful retailers not only surviving but thriving?
Join us at the Modern Retail Virtual Forum where retailers across industries will take us deep into the weeds on:
• What smart reopening looks like in the coronavirus era
• How to connect with consumers in a meaningful way without face to face contact
• How to sync up with movements such as Black Lives Matter and Pull Up or Shut Up
• What different channels like brick and mortar and e-commerce will look like in this new normal
• What the economic downturn means for consumer spending
Cale Weissman
EDITOR-IN-CHIEF
MODERN RETAIL
Customers expect more than they ever have before. Navigating those exact expectations and delivering on them takes active listening and a whole lot of feedback. In this session, hear how one brand is collecting this data and how it’s being used to customize the online shopping experience.
Ashley Merrill
FOUNDER & CEO
LUNYA
As consumers have come to rely on their mobile phones more than ever—whether communicating with friends and family, or shopping online—establishing a direct, mobile-first communications channel is key for driving engagement and revenue. In this session, learn how clothing & accessories retailer Rainbow Shops uses SMS marketing to reach its customers where they’re spending the majority of their time to share relevant content and drive more sales‚ both online and in-store.
Eric Miao
SVP CLIENT STRATEGY
ATTENTIVE
David Cost
VP OF ECOMMERCE & DIGITAL MARKETING
RAINBOW SHOPS
In this session, hear from Rhone co-founder and CEO Nate Checketts on how their brand is driving their purpose home during the era of coronavirus.
Nate Checketts
CO-FOUNDER & CEO
RHONE
‘You are what you measure.' Learn how affiliate marketing is best placed to solve e-commerce’s most difficult data points – including tracking, reporting, attribution and personalization - to ultimately achieve 16:1 ROAS.
Kevin Edwards
GLOBAL STRATEGY DIRECTOR
AWIN
Meeting consumers where they are is more important than ever. This is especially true for young DTC brands that do not have the same reach as a legacy CPG player. Convenience is absolutely key. One brand exec will take us through how they have met new consumers in a way that is convenient for them during the pandemic.
Tia Cummings
VP, MARKETING
WALKER & COMPANY
An overwhelming 91% of consumers are more likely to shop with brands who recognize, remember, and provide relevance to their customers. The good news is that DTC e-commerce has a steep competitive edge: data collection, which can be leveraged into creating the highly personalized user experiences consumers demand. Join Gregory Batchelor, VP of Marketing at AB Tasty, as he shares insights about the current state of e-commerce, and presents cutting-edge personalization tactics being deployed by some of today’s top brands.
Gregory Batchelor
VP, MARKETING
AB TASTY
Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.
Anna Hensel
MANAGING EDITOR
MODERN RETAIL
Cale Weissman
EDITOR-IN-CHIEF
MODERN RETAIL
Retail is going through an upheaval. Delivery and contactless pickup have become the new normal for many shoppers. Hear a founder talk about how they are ensuring the safety and happiness of their customers while also providing a differentiated customer experience.
Sarah Paiji Yoo
CO-FOUNDER & CEO
BLUELAND
While there are many strategic factors for brands to consider in 2020, online success can ultimately come down to getting two elements right: community and content. With social media taking center stage as a fundamental channel for connecting with consumers, how it is integrated into a company’s e-commerce strategy is a crucial consideration. In this session, Marie La France, Executive Director of Corporate Strategy at Dash Hudson will discuss the tactics and technology that will help brands endure now, and in the long-term.
Marie La France
EXECUTIVE DIRECTOR OF CORPORATE STRATEGY
DASH HUDSON
Since the global pandemic, Ro has shifted its approach to TV and offline advertising. In this session, hear from Karina Rhem from Ro as she speaks about the approach that Ro is finding works best during this time.
Karina Rhem
OFFLINE MEDIA MANAGER
RO
Multi-Touch Attribution and Media Mix Modeling tools have fallen short of expectations for providing reliable results for digital advertising strategy, leaving advertisers with unanswered questions about what's working and what's not. If you're tired of flying blind, meet Adlucent's Lift Mentality. Using your first party data, Lift Mentality is a tool that allows you to understand channel effectiveness, allocate ad spend more efficiently, and drive better performance.
Alex Prudencio Irizarry
DIRECTOR OF PRODUCT
ADLUCENT
In 2019, brands were heavily investing in pop-up shops and experiential locations for their customers to come and meet the brand first-hand. How is the physical retail landscape evolving in the era of coronavirus and new consumer expectations? In this session, one exec will discuss how their brand is evolving.
Adrienne Hardy
DIRECTOR OF STORES
EVERLANE
We're living in a world where authenticity, trust, and transparency are make-or-break propositions for a brand. And increasingly, the content that customers trust and seek out to inform their purchase decisions is content from influencers and other consumers. As consumer habits rapidly change to current events, and the purchase journey continues to evolve, so too must influencer marketing. Join Mavrck in a discussion about how to scale influencer marketing strategies that increase business value, with examples from brands like Reebok, Express, and KraftHeinz.
Lyle Stevens
CEO
MAVRCK
Hear the round-up of what we learned from the forum.
Cale Weissman
EDITOR-IN-CHIEF
MODERN RETAIL
Are you a brand executive interested in speaking? Contact Cayley Plotkin.
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Are you a brand or marketing executive working at a retailer?
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