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Gone are the days when retailers were simply able to operate as normal. We're living in a new age; between coronavirus and systematic racial injustice, retail has been asked to step up in ways it has not had to before. Retailers have now had to incorporate words like allyship and social-distancing into their company vernacular. From e-commerce and reopening plans to hiring and leadership, the actions of retailers are under a microscope as consumers are paying attention closer now more than ever before.

This has had visible implications on the future of retail. Certainly, reopening does not mean business as usual and the Black Lives Matter movement is not going anywhere. So, what does this new normal look like and how are successful retailers not only surviving but thriving?

Join us at the Modern Retail Virtual Forum where retailers across industries will take us deep into the weeds on:

• What smart reopening looks like in the coronavirus era
• How to connect with consumers in a meaningful way without face to face contact
• How to sync up with movements such as Black Lives Matter and Pull Up or Shut Up
• What different channels like brick and mortar and e-commerce will look like in this new normal
• What the economic downturn means for consumer spending

Buy Passes

Speakers

  • Gregory Batchelor
    VP, MARKETING
    AB TASTY
  • David Cost
    VP OF ECOMMERCE & DIGITAL MARKETING
    RAINBOW SHOPS
  • Tia Cummings
    VP, MARKETING
    WALKER & COMPANY
  • Kevin Edwards
    GLOBAL STRATEGY DIRECTOR
    AWIN
  • Christina Ferzli
    DIRECTOR, GLOBAL CORPORATE AFFAIRS
    OCEAN SPRAY
  • Adrienne Hardy
    DIRECTOR OF STORES
    EVERLANE
  • Marie La France
    EXECUTIVE DIRECTOR OF CORPORATE STRATEGY
    DASH HUDSON
  • Ashley Merrill
    FOUNDER & CEO
    LUNYA
  • Eric Miao
    SVP CLIENT STRATEGY
    ATTENTIVE
  • Sarah Paiji Yoo
    CO-FOUNDER & CEO
    BLUELAND
  • Alex Prudencio Irizarry
    DIRECTOR OF PRODUCT
    ADLUCENT
  • Karina Rhem
    OFFLINE MEDIA MANAGER
    RO
  • Lyle Stevens
    CEO
    MAVRCK

Agenda

August 10, 2020

  • 12:00 pm
    Opening Remarks and State of the Industry

    Cale Weissman

    EDITOR

    MODERN RETAIL

  • 12:10 pm
    Navigating the New Standards of E-commerce

    Customers expect more than they ever have before. Navigating those exact expectations and delivering on them takes active listening and a whole lot of feedback. In this session, hear how one brand is collecting this data and how it’s being used to customize the online shopping experience.

    Ashley Merrill

    FOUNDER & CEO

    LUNYA

    Moderator
    Cale Weissman
  • 12:40 pm
    Rainbow Shops: Driving customer engagement and revenue through SMS

    As consumers have come to rely on their mobile phones more than ever—whether communicating with friends and family, or shopping online—establishing a direct, mobile-first communications channel is key for driving engagement and revenue. In this session, learn how clothing & accessories retailer Rainbow Shops uses SMS marketing to reach its customers where they’re spending the majority of their time to share relevant content and drive more sales‚ both online and in-store.

    Eric Miao

    SVP CLIENT STRATEGY

    ATTENTIVE

    David Cost

    VP OF ECOMMERCE & DIGITAL MARKETING

    RAINBOW SHOPS

  • 12:55 pm
    Merging Brand Legacy with Consumer Needs

    Consumers have become more vocal about their needs and desires now more than ever. In this session, hear from one brand as they discuss how they have merged their legacy and mission with those consumer wants.

    Christina Ferzli

    DIRECTOR, GLOBAL CORPORATE AFFAIRS

    OCEAN SPRAY

    Moderator
    Gabriela Barkho
  • 1:15 pm
    E-commerce Blind Spots to Know About and How to Solve Them

    ‘You are what you measure.' Learn how affiliate marketing is best placed to solve e-commerce’s most difficult data points – including tracking, reporting, attribution and personalization - to ultimately achieve 16:1 ROAS.

    Kevin Edwards

    GLOBAL STRATEGY DIRECTOR

    AWIN

  • 1:30 pm
    Meeting Consumers Where They Are

    Meeting consumers where they are is more important than ever. This is especially true for young DTC brands that do not have the same reach as a legacy CPG player. Convenience is absolutely key. One brand exec will take us through how they have met new consumers in a way that is convenient for them during the pandemic.

    Tia Cummings

    VP, MARKETING

    WALKER & COMPANY

    Moderator
    Cale Weissman
  • 1:50 pm
    Let’s Get Personal: Deploying AI Personalization to Create Relevant Experiences

    An overwhelming 91% of consumers are more likely to shop with brands who recognize, remember, and provide relevance to their customers. The good news is that DTC e-commerce has a steep competitive edge: data collection, which can be leveraged into creating the highly personalized user experiences consumers demand. Join Gregory Batchelor, VP of Marketing at AB Tasty, as he shares insights about the current state of e-commerce, and presents cutting-edge personalization tactics being deployed by some of today’s top brands.

    Gregory Batchelor

    VP, MARKETING

    AB TASTY

  • 2:05 pm
    Town Hall

    Having some challenges? Bring yours to the conversation as we dive into best practices to continue to move forward.

    Anna Hensel

    RETAIL REPORTER

    DIGIDAY

August 11, 2020

  • 12:00 pm
    Welcome Back

    Cale Weissman

    EDITOR

    MODERN RETAIL

  • 12:05 pm
    DTC's New Order

    Retail is going through an upheaval. Delivery and contactless pickup have become the new normal for many shoppers. Hear a founder talk about how they are ensuring the safety and happiness of their customers while also providing a differentiated customer experience.

    Sarah Paiji Yoo

    CO-FOUNDER & CEO

    BLUELAND

    Moderator
    Cale Weissman
  • 12:25 pm
    Why Community & Content Are Crucial For Ecommerce Success

    While there are many strategic factors for brands to consider in 2020, online success can ultimately come down to getting two elements right: community and content. With social media taking center stage as a fundamental channel for connecting with consumers, how it is integrated into a company’s e-commerce strategy is a crucial consideration. In this session, Marie La France, Executive Director of Corporate Strategy at Dash Hudson will discuss the tactics and technology that will help brands endure now, and in the long-term.

    Marie La France

    EXECUTIVE DIRECTOR OF CORPORATE STRATEGY

    DASH HUDSON

  • 12:40 pm
    Changing TV Advertising

    Since the global pandemic, Ro has shifted its approach to TV and offline advertising. In this session, hear from Karina Rhem from Ro as she speaks about the approach that Ro is finding works best during this time.

    Karina Rhem

    OFFLINE MEDIA MANAGER

    RO

    Moderator
    Anna Hensel
  • 1:00 pm
    Adlucent Partner Perspective

    Alex Prudencio Irizarry

    DIRECTOR OF PRODUCT

    ADLUCENT

  • 1:15 pm
    The Future of Physical Retail

    In 2019, brands were heavily investing in pop-up shops and experiential locations for their customers to come and meet the brand first-hand. How is the physical retail landscape evolving in the era of coronavirus and new consumer expectations? In this session, one exec will discuss how their brand is evolving.

    Adrienne Hardy

    DIRECTOR OF STORES

    EVERLANE

    Moderator
    Cale Weissman
  • 1:35 pm
    Mavrck Partner Perspective

    Lyle Stevens

    CEO

    MAVRCK

  • 1:50 pm
    Key Takeaways

    Hear the round-up of what we learned from the forum.

    Cale Weissman

    EDITOR

    MODERN RETAIL

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Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.

Founder and CEO, Madison & White
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Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.

Director Marketing, Brand Strategic Partnerships, Sprint

Contact

Are you a brand executive interested in speaking? Contact Cayley Plotkin.


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Are you a brand or marketing executive working at a retailer?
You could be eligible for a complimentary VIP pass. Apply here.