A company can no longer be purely direct-to-consumer. At the same time, it’s getting more difficult to rely purely on wholesale than ever before. Indeed, brands and retailers are melding strategies and coalescing on a retail strategy that meets customers wherever they are — be that online, in-store or on some other marketplace.
At the Modern Retail Omnichannel Forum, we’ll talk with leaders from retailer and brands about how they are acquiring customers on a variety of channels. Some started out as DTC, but expanded beyond. Others have been building out retail footprints and partnering with other retailers. Now, two years after the pandemic first began and e-commerce adoption skyrocketed, we’re getting a better sense for what the new retail playbook is. At this Modern Retail Forum, we’ll dive into just that — and more.
Part of Digiday Media Presents: Commerce Week. For more information on the week and other connected events, visit the page here. As an attendee of this event, you’ll also have access to our Commerce Week virtual town hall, taking place May 17.
We'll open the event by giving a high-level overview of the current state of the retail industry.
When Sanzo launched in 2019, founder Sandro Roco went door-to-door trying to convince specialty retailers in New York City to carry his Asian-inspired sparkling water brand. Fast forward three years, and Sanzo now has a national presence across 3,500+ strategic retailers including Panda Express, Whole Foods Market and Target. In this session, hear from Roco about what it takes to stand out in retail today, and what retailers look for as they are getting pitched by more startups than ever before.
FOUNDER & CEO
As omnichannel strategies expand, brands must be strategic in deciding which technology providers to partner with in order to drive performance and fulfillment. In this session, Vincent Bradley will share how a tech-enabled fulfillment partner drives repurchase for Proper Wild.
CHIEF OF STAFF
CO-FOUNDER AND CEO
Brands need to be wherever their customers are and for many brands that can mean needing to be everywhere at once. In this session, Andrea Lisbona, founder and CEO of Toucland will walk us through how the brand is navigating multiple retail platforms concurrently including Amazon, Sephora, Ulta, Target and Talkshoplive to name a few.
FOUNDER & CEO
E-commerce can provide invaluable marketing and advertising opportunities. But for alcohol brands specifically, digital sales also come with distribution challenges. Erin Harris, chief marketing officer at Lobos 1707, will break down how the right channel and ad solutions mix can help drive sales at the highest efficiency.
CHIEF BRAND OFFICER
LOBOS 1707 TEQUILA & MEZCAL
Description: Retail marketers today have more priorities than ever. Amidst changing consumer trends, new data privacy laws, and continually evolving technology, it’s easy to forget the big picture—growing market share to drive lasting success for your business. Reprioritize proven marketing formulas for growth by leaning into visibility and reach with TV advertising, a channel that can help you stand out and drive sales, if used correctly.
CHIEF CLIENT OFFICER
Vuori has big plans for the years to come. Much of this has to do with retail expansion, but also with making sure that all parts of the business work toward the same goal of growth. In this session, vp of retail Catherine Pike, will talk about how the activewear brand has changed its strategy over the years to cater to evolving customer needs and growing product selection, and specifically what that has meant for new store openings and designs. She’ll also discuss the ways the brand’s other sales channels complement her retail strategy — as well as how they all ladder up to Vuori’s ambitious growth plans.
For Cadence, implementing an effective social media marketing strategy shouldn’t make people feel like they’re being marketed to. The company’s authentic approach to social media has allowed its products to gain online hype. In this session, you’ll hear from Steph Hon, founder and CEO of Cadence, about how the company uses social media to acquire new customers, guide product development and shape the brand’s narrative.
FOUNDER & CEO
Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.
Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.