It’s gotten easier for brands to reach new customers, but more difficult to build sustainable marketing playbooks. Brands – and, by extension, marketers – increasingly have to be jacks of all trades. They need to test out a host of channels at once, quickly learn how to use new distribution channels, learn the ins and outs of new retail media networks and figure out what dollar amount is right for their brand as they face pressure to spend more. And, they have to figure out how to push the envelope with brand marketing.
At the Modern Retail Marketing Summit, we will dive deep into how top brands approach all aspects of marketing, in both traditional and nontraditional ways. The event will bring together the best and most exciting brands and retailers to discuss:
• Customer acquisition strategies
• The evolution of performance marketing
• How brands and retailers are testing new channels without breaking the bank
• The rise of retail media networks
• How brands and retailers are thinking about – and measuring – offline marketing
• All the ways the marketing funnel is contracting
A brand’s job isn’t done when a customer buys from an ad. At this event, Modern Retail will look at all of the aspects that ladder up to building not only a successful marketing operation but a brand with staying power.
