Modern Retail Marketing Summit

Apr. 07

• 1:30 pm CT
  Registration Opens
• 2:00 pm CT
  Opening Remarks

  Join us as we present the state of the industry and welcome event attendees.

  

  Anna Hensel

  MANAGING EDITOR

  MODERN RETAIL

• 2:15 pm CT
  How Hanna Andersson Uses Its Loyalty Program to Grow New Customers and Retain Its Longtime Customers

  Hanna Andersson continues to build a powerhouse community of devoted customers—and its loyalty program, Hanna Rewards, is at the heart of it all. The program’s nearly one million members represent over half of the company’s active customer base and drive up to 70% of the business through increased shopping frequency. In this session, you’ll hear from Lisa Perlmutter, Hanna’s Chief Customer Officer, who will delve into the program's rapid growth, detailing how it has played a pivotal role in cultivating lasting customer loyalty and supporting Hanna Andersson’s growth.

  

  Lisa Perlmutter

  CHIEF CUSTOMER OFFICER

  HANNA ANDERSSON

• 2:35 pm CT
  How Bark Uses Direct Relationships With Its Customers to Power Its Omnichannel Business

  BARK started out as a DTC subscription service that sold a curated selection of dog toys to dog parents; but today, BARK is a nine-figure omnichannel business, selling a variety of toys and food that are found in retailers ranging from Chewy to Costco to Target to PetSmart. In this session, you’ll hear from Michael Black, BARK's chief revenue officer about how BARK has used the insights collected from its DTC business to power its omnichannel business and launch top-selling new products, and how it develops custom product collections for its retail partners

  

  Michael Black

  CHIEF REVENUE OFFICER

  BARK

• 2:55 pm CT
  Sponsor Workshop
• 3:10 pm CT
  Masterclass Marketing Tactics from a Creator-Led Brand

  Woodie Hillyard is a seasoned operator with experience scaling some of the most prominent celebrity and creator-led brands; he was previously the Chief Revenue Officer of Kris Jenner’s Safely and currently serves as the CEO and Co-Founder of W, Jake Paul’s personal care brand. In this session, you’ll hear from Woodie about how W has found success in Walmart, its track record of experimenting with guerilla brand marketing tactics and overall, how W is building a new kind of personal care brand for young men.

  

  Woodie Hillyard

  CO-FOUNDER & CEO

  W BY JAKE PAUL

• 3:30 pm CT
  How Claire’s Has Transformed Itself for Gen Alpha

  As a brand that’s more than 50 years old, Claire’s has had to reinvent itself for countless generations of teens and tweens. And right now, Claire’s is laser-focused on how to speak to Gen Alpha. In this session, you’ll hear from Meghan Hurley, Vice President of Global Marketing at Claire’s who will talk about how Claire’s approaches marketing to this generation, what Claire’s has learned about what this generation expects from brands, and how Clarie’s balances physical activations and digital moments for these consumers.

  

  Meghan Hurley

  VP, GLOBAL MARKETING

  CLAIRE'S

• 3:50 pm CT
  Instacart’s Strategy for Breaking Through in a New Media Landscape

  Now a 13-year-old company, Instacart has grown from an unknown grocery delivery startup into a recognized national brand. As such, it is now tasked with not just acquiring new customers, but also making sure its brand is inserted into the cultural zeitgeist and is resonating with diverse consumer audiences. In this session, you’ll hear from Jasmine Taylor, head of consumer marketing at Instacart, who will discuss everything from why Instacart ran its first-ever Super Bowl ad and how the team got C-suite buy-in, to how it creates campaigns that have uniquely connected with consumers. Taylor will also share insights on how Instacart prepped its media mix for 2025, and overall how the brand stands out in today’s fragmented media landscape.

  

  Jasmine Taylor

  HEAD OF CONSUMER MARKETING

  INSTACART

• 4:10 pm CT
  Networking Break

  Connect with fellow attendees over coffee.
• 4:20 pm CT
  Challenge Board & Sandbox Presentations

  Brands only. Join us for a breakout sessions where we will create a challenge board and have an open and candid discussion about the industry.
• 5:15 pm CT
  VIP Welcome Reception
• 5:30 pm CT
  8-Minute Meetings

  The 8-minute business meetings connect VIP retail executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.
• 6:30 pm CT
  Cocktail Reception

  Join us for a cocktail to wrap day one of the summit. Open to all.