Amazon U: Amazon Video Advertising

Virtual
Apr 13, 2021
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The retail world was upended last spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

At Amazon U: Amazon Video Advertising, we'll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of video advertising on Amazon and dive into case studies from brand and agency leaders.

Subscribe to ModernRetail+ to attend. Already a member? Reach out here to register.

Upcoming Amazon U Events:
- Amazon U: Amazon Customer Retention Strategies — May 6

Speakers

  • Megan Conahan
    EVP
    DIRECT AGENTS
  • Allison Lewis
    VP, COMMERCE
    WUNDERMAN THOMPSON COMMERCE
  • Katie Sands
    INFLUENCER & HOST
    AMAZON LIVE

Agenda

Apr 13

Apr. 13 (Times are local: America/New York)

  • Welcome and Key Trends

  • 12:00 pm
    Opening Remarks

  • 12:05 pm
    Amazon Live: What Does Engaging Content Look Like?

    In this session hear from influencer, Katie Sands, as she takes us through what engaging content looks like on Amazon Live, what a successful brand partnership looks like, and key trends on the platform.

    Katie Sands

    INFLUENCER & HOST

    AMAZON LIVE

  • 12:30 pm
    Sponsor Session

  • 12:45 pm
    Case Study

    How does it look in practice? A seasoned e-commerce executive will take us through their experience when it comes to Amazon video advertising and how to take advantage of what Amazon has to offer in this space.

    Allison Lewis

    VP, COMMERCE

    WUNDERMAN THOMPSON COMMERCE

  • 1:05 pm
    Sponsor Session

  • 1:20 pm
    Case Study

    An e-commerce executive will take us through how to build a solid foundation when it comes to video advertising on Amazon, how to create engaging content, and how to measure the success of activating with this tool.

    Megan Conahan

    EVP

    DIRECT AGENTS

Full Agenda
Quote

"Overall, I was very impressed with the content of the speeches and felt that the event was run very well."

Senior Manager, Samsung

"It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side."

Channel Marketing Manager, Sony Electronics

"As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon."

Marketing Director, Bonnier Corporation

Contact

  • We’re not currently accepting VIP applications for Amazon U: Amazon Video Advertising. See if you qualify for VIP status to our other events here.

  • For sponsorship opportunities, fill out this form.

  • Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.