Amazon U: Amazon Video Advertising

    Amazon U: Amazon Video Advertising

    Virtual
    Apr 13, 2021
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    The retail world was upended last spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a totally e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brands other marketing strategies.

    At Amazon U: Amazon Video Advertising, we'll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences and much more. Join us to learn all the basics of video advertising on Amazon and dive into case studies from brand and agency leaders.

    Subscribe to ModernRetail+ to attend. Already a member? Reach out here to register.

    Upcoming Amazon U Events:
    - Amazon U: Amazon Customer Retention Strategies — May 6

    Speakers

    • Megan Conahan
      EVP
      DIRECT AGENTS
    • Allison Lewis
      VP, COMMERCE
      WUNDERMAN THOMPSON COMMERCE
    • Katie Sands
      INFLUENCER & HOST
      AMAZON LIVE

    Agenda

    Apr 13

    Apr. 13 (Times are local: America/New York)

    • Welcome and Key Trends

    • 12:00 pm
      Opening Remarks

    • 12:05 pm
      Amazon Live: What Does Engaging Content Look Like?

      In this session hear from influencer, Katie Sands, as she takes us through what engaging content looks like on Amazon Live, what a successful brand partnership looks like, and key trends on the platform.

      Katie Sands

      INFLUENCER & HOST

      AMAZON LIVE

    • 12:30 pm
      Sponsor Session

    • 12:45 pm
      Case Study

      How does it look in practice? A seasoned e-commerce executive will take us through their experience when it comes to Amazon video advertising and how to take advantage of what Amazon has to offer in this space.

      Allison Lewis

      VP, COMMERCE

      WUNDERMAN THOMPSON COMMERCE

    • 1:05 pm
      Sponsor Session

    • 1:20 pm
      Case Study

      An e-commerce executive will take us through how to build a solid foundation when it comes to video advertising on Amazon, how to create engaging content, and how to measure the success of activating with this tool.

      Megan Conahan

      EVP

      DIRECT AGENTS

    Full Agenda
    Quote

    "Overall, I was very impressed with the content of the speeches and felt that the event was run very well."

    Senior Manager, Samsung

    "It was very helpful to hear from other brands and agencies on their challenges, successes, and strategies on selling and advertising on Amazon. It was interesting to hear it from their side as opposed to from the Amazon side."

    Channel Marketing Manager, Sony Electronics

    "As a brand looking to start selling on Amazon, it was very insightful to learn successful strategies as well as struggles with selling on Amazon."

    Marketing Director, Bonnier Corporation

    Contact

    • We’re not currently accepting VIP applications for Amazon U: Amazon Video Advertising. See if you qualify for VIP status to our other events here.

    • For sponsorship opportunities, fill out this form.

    • Are you a brand executive interested in speaking? Contact Cayley Plotkin for more information.