The Modern Retail Awards recognize the companies and campaigns modernizing retail in the digital age. The program will honor retailers who have best responded to changing consumer habits by tailoring experiences, producing standout campaigns and closing the gap between the physical and digital worlds.
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Awarding the retailer with the most efficient, unique, and innovative use of technologies to streamline and/or automate fulfillment operations.
Awarding a platform or vendor that has most successfully helped e-commerce brands streamline their business and achieve set goals.
Awarding the founder that has best displayed excellence through outstanding and inspired work at their company.
Awarding a social media strategy that best achieved set goals.
Awarding a social media commerce campaign that has successfully achieved set goals.
Awarding a video strategy that successfully promoted a product, initiative or retailer.
Awarding a use of new technology that has most significantly enhanced the customer experience.
Awarding a mobile application that most successfully achieved set goals.
Awarding the marketing effort that has been most successful in adapting following unforeseen market changes.
Awarding a launch campaign that successfully generated buzz and audience engagement around a new product.
Awarding an email campaign that has successfully achieved set goals.
Awarding the influencer marketing campaign that has been most creative, strategic and effective in achieving its objectives.
Awarding the collaboration between an advertiser and a partner that has most successfully achieved set goals.
Awarding the retailer/agency collaboration that has most successfully achieved set goals.
Awarding the retailer who has most effectively employed new strategies using customer feedback and/or data.
Awarding the retailer who has been able to tailor each shopper's experience most successfully.
Awarding a subscription or membership strategy that has successfully achieved set goals.
Awarding the retailer who has best utilized a combination of in-store and online experiences to increase sales.
Awarding the retailer with the most seamless e-commerce experience.
Awarding the retailer with the most supportive and efficient customer service experience.
Awarding the community building strategy that resulted in consistently high audience engagement and a strong sense of community built around a brand.
Awarding the retailer who has most effectively changed the way customers shop and discover their brand(s).
Awarding the retailer whose transformation has allowed them to adhere to standards brought about by changing consumer habits.
Awarding the retailer who is the most socially/sustainably responsible.
Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.
Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.
Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.
All material will remain confidential to the judges. Only the ‘Credits’ section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.
Interested in partnering with Modern Retail on your next campaign? Learn more about how you can integrate your brand into every aspect of the Modern Retail Awards by submitting your information.