The Modern Retail Awards recognize the companies and campaigns modernizing retail in the digital age. The program will honor retailers who have best responded to changing consumer habits by tailoring experiences, producing standout campaigns and closing the gap between the physical and digital worlds.

Planning to submit this year? Sign up here for deadline reminders. For specific entry form questions, word counts, supporting materials and general FAQ, download our 2021 entry kit.

Submit Now

Key Dates

  • Regular Deadline: Oct 8, 2021
    $549 per entry
  • Last Chance Deadline: Nov 12, 2021
    $699 per entry
  • All deadlines end at 11:59 p.m. PST.

Categories

    • Best Use of Social

      Awarding a social media strategy that best achieved set goals.

    • Best Use of Social Media for Commerce

      Awarding a social media commerce strategy that has successfully achieved set goals.

    • Best Use of Video

      Awarding a video strategy that successfully promoted a product, initiative or retailer.

    • Best Use of Technology

      Awarding a retailer whose use of new technology has most significantly enhanced the customer experience.

    • new
      Best Mobile App

      Awarding a mobile application that most successfully achieved set goals.

    • new
      Best Marketing Pivot

      Awarding the marketing effort that has been most successful in adapting following unforeseen market changes.

    • Best Product, Category, or Sub-Brand Launch Campaign

      Awarding a marketing campaign that successfully generated buzz or increased awareness around a new product or initiative.

    • Best Email Campaign

      Awarding an original email campaign that has successfully achieved set goals.

    • new
      Best Influencer Campaign

      Awarding the influencer marketing campaign that has been most creative, strategic and effective in achieving its objectives

    • new
      Best Collaboration

      Awarding the collaboration between an advertiser and a partner that has most successfully achieved set goals.

    • Best Retailer/Agency Collaboration

      Awarding the retailer/agency collaboration that has most successfully achieved set goals.

    • Best Customer Insight Strategy

      Awarding the retailer who has most effectively employed customer feedback.

    • Best Personalization Strategy

      Awarding the retailer who has been able to tailor each shopper’s experience most successfully.

    • new
      Best Subscription Strategy

      Awarding a subscription or membership strategy that has successfully achieved set goals.

    • Best Omnichannel Strategy

      Awarding the retailer who has best utilized a combination of in-store and online experiences to increase sales.

    • Best E-Commerce Experience

      Awarding the retailer with the most seamless e-commerce experience.

    • Best Customer Service Experience

      Awarding the retailer with the most supportive customer service experience.

    • new
      Best Community Building Strategy

      Awarding the community building strategy that resulted in consistently high audience engagement and a strong sense of community built around a brand.

    • Most Innovative Retail Model

      Awarding the retailer who has most effectively changed the way customers shop and discover their brand(s).

    • Best Digital Transformation

      Awarding the retailer whose transformation has allowed them to adhere to standards brought about by changing consumer habits.

    • Most Responsible Retailer

      Awarding the retailer who, through proven initiatives, is the most socially/sustainably responsible.

    • new
      Best DTC Pivot

      Awarding the most successful pivot to a DTC model by a brand.

    • Best Digitally-Native Brand (Grand Prix)

      Awarding the brand who has most successfully streamlined their efforts to sell directly to consumers.

    • Best Established Retailer (Grand Prix)

      Awarding the retailer who has most successfully navigated changing market forces to maintain a successful brand and business.

Judges

  • Mike Circer

    CEO AND PRESIDENT

    ALPHA INDUSTRIES

  • Anna Faktorovich

    SVP, MARKETING

    CAVA

  • Tyler Handley

    CEO

    INKBOX

  • Meghan Hurley

    CMO

    FARMER'S FRIDGE

  • Greg Klingaman

    GLOBAL HEAD OF RETAIL AND STRATEGIC PARTNERSHIPS, RESERVE BRANDS

    DIAGEO

  • Vivek Kumar

    CMO AND CRO

    URBANSTEMS

  • Katie Marston

    CMO

    ONCE UPON A FARM

  • Adam Michaels

    SVP AND CHIEF DIGITAL OFFICER

    CROCS

  • Sorah Park

    CMO

    RAEL

  • Ryan Pershad

    ECOMMERCE AND DIGITAL LEADER, AMERICAS

    STOLI GROUP

  • Sylvette Stein

    VP, GLOBAL MARKETING

    PARAVEL

Contact

For more information or judging opportunities, contact our awards team for details.

For sponsorship opportunities, contact us here.