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Emily Jensen

Emily Jensen

Emily Jensen

Store of the Future

The revenge of the ’90s mall brand

December 30, 2025

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How Boll & Branch leverages AI for operational and creative tasks
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How Boll & Branch leverages AI for operational and creative tasks

Katia Unlu, the chief commercial officer at the bedding brand Boll & Branch, broke down how the DTC brand uses generative AI tools like Gemini and ChatGPT for daily tasks at Digiday Media's recent AI Marketing Strategies event.

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