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Top Story
Lowe’s leans on its 35 million loyalty members as it expands into kids’ programs and subscriptions
Digital Marketing Redux
Lowe’s leans on its 35 million loyalty members as it expands into kids’ programs and subscriptions

Lowe’s is expanding its loyalty ecosystem to drive repeat visits and deeper customer relationships, adding kids' programs, subscriptions and viral products as consumers put off homebuying and other big-ticket purchases.

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