It’s gotten easier for brands to reach new customers, but more difficult to build sustainable marketing playbooks. Brands – and, by extension, marketers – increasingly have to be jacks of all trades. They need to test out a host of channels at once, quickly learn how to use new distribution channels, learn the ins and outs of new retail media networks and figure out what dollar amount is right for their brand as they face pressure to spend more. And, they have to figure out how to push the envelope with brand marketing.
A brand’s job isn’t done when a customer buys from an ad. At the annual Modern Retail Summit, we will look at all of the aspects that ladder up to building not only a successful marketing operation but a brand with staying power.
