Modern Retail Awards

The Modern Retail Awards recognize the retail executives and companies that are cutting through the noise and driving success in today’s dynamic retail landscape. From marketing and supply chain to technology and customer experience, the Modern Retail Awards spotlight the trends and solutions driving industry growth. Over the years, we’ve honored the industry-shaping work of individuals and teams at Walmart, Poppi, Albertsons and E.l.f. Cosmetics, among other retail leaders.

Interested in entering? To access everything you’ll need to join the ranks of our past winners including our entry kit, expert tips on crafting a winning entry and past coverage of this program, click here.

Submit your entries now

Key Dates

  • Early Deadline: Aug 28, 2026
    $499 per entry
  • Regular Deadline: Oct 09, 2026
    $599 per entry
  • Last Chance Deadline: Dec 04, 2026
    $729 per entry
All deadlines end at 11:59PM PST

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Categories

  • Best Use of Video

    ​​​​​Awarding the use of video or CTV that has most effectively driven audience engagement for a brand or retailer.

  • Retailer of the Year

    Awarding the retailer that has demonstrated excellence across merchandising, marketing, customer experience, operations and business performance.

  • Grocer of the Year

    Awarding the grocery retailer that has demonstrated excellence across merchandising, operations, customer experience and business performance, setting a new benchmark for the grocery industry.

  • Big Box Retailer of the Year

    Awarding the big-box retailer that has excelled in omnichannel execution, merchandising at scale, operational excellence and customer value while delivering outstanding business performance.

  • Best Commercial Retail Development

    Awarding the shopping center, mall, mixed-use development or retail destination that has redefined the in-person shopping experience through innovative design, tenant strategy, programming and consumer engagement.

  • Food Product of the Year

    Awarding the food or snack product that has distinguished itself through innovation, quality, consumer appeal and market impact.

  • Beverage Product of the Year

    Awarding the beverage product that has distinguished itself through innovation, quality, consumer appeal and market impact.

  • Personal Care Product of the Year

    Awarding the beauty or personal care product that has demonstrated exceptional innovation, performance, consumer satisfaction and market success.

  • Home Product of the Year

    Awarding the home product that has enhanced everyday living through thoughtful design, functionality, innovation and consumer demand.

  • Pet Product of the Year

    Awarding the pet product that has improved the lives of pets and their owners through innovation, quality and customer satisfaction.

  • Baby and Children's Product of the Year

    Awarding the most effective use of shoppable content used to promote a product, brand or service.Awarding the baby or children's product that has demonstrated exceptional quality, safety, innovation and value for families.

  • Consumer Electronics Product of the Year

    Awarding the consumer electronics product that has advanced the category through innovative technology, user experience, design and market impact.

  • Best Private Label Product

    Awarding the private label product that has raised the standard for retailer-owned brands through innovation, quality, consumer appeal and commercial success.

  • Best Ambassador Program

    Awarding the structured program that has successfully mobilized an active network of brand advocates, superfans or micro-influencers to drive authentic reach and measurable impact.

  • Retail CEO of the Year

    Awarding the CEO who has demonstrated exceptional vision, leadership and business performance while driving innovation and shaping the future of retail.

  • Best In-Store Experience

    Awarding the brand or retailer that has elevated the brick-and-mortar shopping experience through immersive environments, exceptional customer service and seamless physical execution.

  • Best Customer Experience AI Tool

    Awarding the AI-powered platform or software that has best enabled a brand or retailer to deploy advanced personalization, search or customer service solutions that drive conversion and customer satisfaction.

  • Best Operational AI Tool

    Awarding the AI-powered platform or software that has best enabled a brand or retailer to automate backend logistics, optimize inventory management or scale supply chain efficiencies that drive profitability and operational excellence.

  • Best Marketing AI Tool

    Awarding the AI-powered platform or software that has best enabled a brand or retailer to scale creative content, optimize media spend or automate targeted campaigns that drive customer acquisition and measurable ROI.

  • Best Event

    Awarding the event or marketing activation that successfully brought a brand experience to life through innovative execution, meaningful engagement and strong results.

  • Best Social Campaign

    Awarding the campaign that most effectively leveraged one or more social platforms—such as TikTok, YouTube, Substack, or Instagram—to achieve strategic goals and drive audience engagement.

  • E-Commerce Executive of the Year

    Awarding the executive who has demonstrated exceptional leadership, strategic vision and innovation in driving e-commerce growth and shaping the future of digital commerce.

  • Best Use of Technology

    Awarding a use of technology that has most significantly enhanced the customer experience or driven sales.

  • Best Launch Campaign

    Awarding a launch campaign that most successfully generated buzz and audience engagement around a new brand, line or product.

  • Best Influencer Partnership

    Awarding the brand and creator collaboration that has successfully connected with audiences through compelling storytelling, innovative strategy and meaningful results.

  • Best Brand Collaboration

    Awarding the brand collaboration that has successfully combined creativity, shared values and strategic execution to engage audiences and drive results.

  • Best Brand-Agency Collaboration

    Awarding the collaboration that has demonstrated outstanding strategy, creativity and partnership in achieving measurable marketing success.

  • Best Omnichannel Experience

    Awarding the brand or retailer that has seamlessly connected digital and physical experiences to enhance customer engagement, improve convenience and drive business results.

  • Best E-Commerce Experience

    Awarding the retailer that has delivered a seamless digital shopping journey through intuitive design, innovative technology, and a frictionless path from discovery to checkout.

  • Best Customer Service Experience

    Awarding the retailer that has delivered outstanding support through seamless communication, rapid resolution and innovative service strategies that elevate the customer journey.

  • Best Community Engagement Strategy

    Awarding the brand that has fostered a loyal consumer base and a deep sense of belonging through interactive initiatives, shared values and consistent audience connection.

  • Best Transformation

    Awarding the brand or retailer that has successfully evolved its physical and/or digital footprint to modernize its business, drive agility and meet the demands of the modern consumer.

  • Best Back-End E-Commerce Technology

    Awarding a platform or vendor that has most successfully helped e-commerce brands streamline their business and achieve set goals.

  • Founder of the Year

    Awarding the founder who has demonstrated outstanding leadership, driving their company’s growth and industry relevance through clear vision and measurable execution.

  • Best New Store Concept

    Awarding the brand or retailer with a new store concept that rethinks physical retail through design, experience and customer engagement.

  • Best Expansion Strategy

    Awarding the company that has most successfully executed a strategic expansion plan, whether through new store openings, entering new markets or growing their online presence.

  • Best Membership/ Loyalty Program

    Awarding the brand or retailer that has built a high-impact program to measurably increase customer retention, repeat purchases and long-term brand advocacy.

  • Best Use of AI

    Awarding the use of AI that has most significantly enhanced business operations, customer experience or decision-making processes.

  • Retail Media Network of the Year

    Awarding the retailer that has built and leveraged a retail media network most effectively to generate revenue, support brand partners and deliver targeted, measurable results.

  • Marketplace of the Year

    Awarding the brand-owned or third-party marketplace that has introduced the most impactful features, technologies, or business strategies to streamline the merchant experience and elevate the shopping journey.

  • CMO of the Year

    Awarding the Chief Marketing Officer who has demonstrated exceptional leadership, creativity and strategic excellence in building brand equity and driving business growth.

Judges

  • Katherine Vernali
    VP OF COMMERCIALIZATION
    CHOBANI
  • Pierce White
    COMMUNICATIONS DIRECTOR
    INSTACART
  • Liz Primm
    VP, STRATEGIC PARTNERSHIPS AND BUSINESS DEVELOPMENT
    BABYLIST
  • Terry Boyle
    CEO
    TROVE
  • Jessamyn Myers
    SENIOR DIRECTOR, BRAND MARKETING
    OAKLEY
  • Edina Sultanik
    GLOBAL DIRECTOR, BRAND COMMUNICATIONS AND PARTNERSHIPS
    SPERRY
  • Sarah Corwin
    SENIOR MANAGER OF INTEGRATED MARKETING - CLIENT SOLUTIONS
    WALMART CONNECT
  • Jeff Teitelbaum
    SVP, JOINT CLIENT ACCOUNTS
    RISE
  • Kevin Bridgewater
    SENIOR VICE PRESIDENT, STRATEGIC RETAIL SOLUTIONS
    QUAD
  • Ping Hao
    CEO BRAND3P AND FOUNDING BUILDER WALMART MARKETPLACE
    BRAND3P
  • Deepa Gandhi
    CO-FOUNDER & COO
    DAGNE DOVER
  • Swapnil Patel
    CO-PRESIDENT
    ATTENTION ARC
  • Liliana Zambrano
    STRATEGY SVP
    BARKLEYOKRP

Past Winners

  • 1-800 Contacts
  • 1-800-Flowers.com, Inc.
  • Bombas
  • Brooklinen
  • Casper
  • CVS Pharmacy
  • Eargo
  • eBay Ads
  • Food52
  • Mejuri
  • Rothy's
  • SoulCycle
  • StockX
  • Thrive Market
  • Zulily

Judging Criteria

Judges will be looking for companies or campaigns that can clearly demonstrate success over the past 12 months. Judges are seeking companies or campaigns that have seized challenges and created opportunities and will evaluate entries based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall.

Judges will require evidence to substantiate all entries. This can include details of financial performance, specific KPIs, creative evidence in the form of a sizzle reel, campaign images, or links to the final project or related sites. The judges will also consider the structure, presentation and clarity of each entry.

Judging Process

Judges will score each entry prompt and consider any supporting materials submitted. After each judge submits their score for the above criteria, the scores of each criteria will then be averaged and then combined to determine overall score for each entry. The highest scoring entries will appear on the shortlist and winner lists.

Confidentiality

All material will remain confidential to the judges. Only the ‘Credits’ section of an entry will be made public via the shortlist/winners announcement. If you win a particular category, our team may summarize the entry for shortlist/winner announcements and winners guides.

Contact

For more information, contact our awards team at awards@modernretail.co.
For sponsorship opportunities, contact us here.
Interested in being a judge? Fill out the form here.