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For many brands, holiday plans were set months ago, but then tariffs changed everything. Attempting to reset promotional calendars and pricing strategies while factoring in smaller marketing budgets and inventory concerns is now a common focus.
During Modern Retail’s member-exclusive Holiday Strategies Town Hall on August 19 at 12pm ET, brand executives will come together to discuss how they’re approaching this year’s holiday shopping season amid unprecedented challenges and uncertainties.
The discussion topics will include:
- Navigating tariffs’ impact on seasonal offerings and Q4 inventory
- Holiday marketing and discounting plans, including timelines and investment
- Expectations for holiday sales and the potential impact on businesses