Ugg product strategy and Hoka popularity are fueling Deckers’ DTC sales

Deckers posted record growth and big gains in DTC sales, thanks to skyrocketing sales of Hoka running shoes and the continued popularity of sheepskin boot brand Ugg. At its third-quarter earnings report, CEO David Powers said that the brand heat around Hoka and Ugg is setting Deckers up for success and resilience in a difficult consumer environment.