‘An accessory you can’t live without’: Behind Brompton Bicycle’s plan to reach Gen Z
At the same time that it’s gearing up for its 50th anniversary, Brompton Bicycle is looking to cultivate a new generation of riders. The brand spoke with Modern Retail about ways in which it’s catering to Gen Z, from making a lime-colored bike to hosting sunset rides.
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed