What Comes Next

‘Hero is an overused word’: Despite public hand-waves, essential retail workers still face a daily minefield

Despite a newfound appreciation for them in advertising campaigns, essential retail workers say their jobs have become more stressful as the pandemic has dragged on, and short-term pay bonuses and words of thanks have provided little comfort.

Latest Stories

  • JUL 15, 2020

    DTC brands are giving up on the storefront — for now

    Before the coronavirus, opening more brick and mortar stores was a surefire way for DTC brands to acquire customers more profitably. Now, that calculus is changing.

  • JUL 14, 2020

    ‘We’re not looked at as people’: One grocery worker on how to improve conditions

    Retail workers, especially in grocery and delivery, were lauded for being on the frontlines when the coronavirus outbreak first began. But the treatment of these often-exploited employees hasn’t always matched brands’ sentimental commercials, says one worker.

  • JUL 13, 2020

    A bold new world: 5 big changes the retail industry faces

    Long before Covid-19 hit, the industry had been grappling with the so-called retail apocalypse. Now that the pandemic has exposed many of the supply chain’s weak points, brands are rushing to pivot their strategy to survive.

  • SEP 28, 2020

    Report: Marketers are suffering from the widening gap between their martech and adtech stacks

    The fragmentation of adtech and martech stacks threatens marketers of all kinds, and even the best teams are spending time and resources to fine-tune systems that are siloed at best, or at worst, in competition with each other. Download this new white paper to learn how to build a direct link between marketing dollars, business outcomes and the customer experience.

Modern Retail Awards
Oct 2, 2020

Recognizing the companies and campaigns modernizing retail in the digital age.

Submit Now