trend

DTC brands are using hybrid chatbots for customer service

Chatbots were all the rage a few years ago, but consumers never took to them. Now, DTC brands are using a mixture of AI and human-based chat technology to better handling customer service.

Latest Stories

  • OCT 01, 2019

    ‘I want there to be conflict’: How DTCs manage tension between their performance and brand marketing teams

    As digitally-native brands are spending more on brand marketing, they find they may have to manage tension between different members of their marketing team, as what's best for the brand may not always be deemed best by performance marketing standards.

  • SEP 17, 2020
    Sponsored

    For marketers, 10 tactics are driving advertising success on Amazon

    One thing is true for nearly all conversions on Amazon: They’re captured by products on page one of the search results. And a significant share of purchases go to just the top few results.

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