The "treasure hunt" shopping experience that's been popularized in outlet and off-price stores has historically been difficult to recreate online. But as more people general are doing their shopping online, that isn't stopping more retailers from trying their hand at building a more appealing discount shopping experience online.
As Bed Bath & Beyond looks for a turnaround, one of its few bright spots has been its wedding registry business. But, as more couples are adding cash and trips to their registries instead of products, the company could lose its spot as a go-to place for wedding registries.
Chatbots were all the rage a few years ago, but consumers never took to them. Now, DTC brands are using a mixture of AI and human-based chat technology to better handling customer service.
As digitally-native brands are spending more on brand marketing, they find they may have to manage tension between different members of their marketing team, as what's best for the brand may not always be deemed best by performance marketing standards.
With in-person sales largely out of the picture this holiday season, brands must adapt to deliver the frictionless experiences that online consumers expect and demand.
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