The "treasure hunt" shopping experience that's been popularized in outlet and off-price stores has historically been difficult to recreate online. But as more people general are doing their shopping online, that isn't stopping more retailers from trying their hand at building a more appealing discount shopping experience online.
As Bed Bath & Beyond looks for a turnaround, one of its few bright spots has been its wedding registry business. But, as more couples are adding cash and trips to their registries instead of products, the company could lose its spot as a go-to place for wedding registries.
Chatbots were all the rage a few years ago, but consumers never took to them. Now, DTC brands are using a mixture of AI and human-based chat technology to better handling customer service.
As digitally-native brands are spending more on brand marketing, they find they may have to manage tension between different members of their marketing team, as what's best for the brand may not always be deemed best by performance marketing standards.
One thing is true for nearly all conversions on Amazon: They’re captured by products on page one of the search results. And a significant share of purchases go to just the top few results.
Recognizing the companies and campaigns modernizing retail in the digital age.Submit Now