The Future of Travel Retail

With travel in flux, brands are rethinking hotel partnerships

In 2020, hotel occupancy hit 44% in the U.S., down from 66% in 2019. And, according to one estimate, occupancy will likely hover around 52% in 2021 -- still well below where it was pre-pandemic. As a result, branded partnerships no longer have the gravitas they once held. Now, some brands are changing the way they think about hotel partnerships.

Latest Stories

  • AUG 05, 2021

    After a year of no travel, brands are investing in duty-free exclusives again

    In 2020, the coronavirus demolished the travel retail industry: airport revenues decreased 66% and exclusive product deals dried up. Now, consumers are returning to travel and brands are again investing in travel-exclusive products and flavors that both give consumers a sense of uniqueness and allow brands to tap into new consumer segments.

  • AUG 04, 2021

    Why food delivery companies are betting on airports

    A group of companies focused on food pickup and delivery, including Servy and AtYourGate, have gained traction throughout the pandemic. Now these companies are hoping to use that foothold to turn airport food delivery into a central feature of the travel retail world -- but there are many educational and labor hurdles to getting there.

  • SEP 29, 2021

    12 tips for a merry marketer's holiday season

Modern Retail Summit
Oct 12–Oct 14, 2021

At the Modern Retail Summit, retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

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