technology

Snapchat is evolving its ad platform to encourage DTC brands to spend more

As Snapchat's created more in-app commerce opportunities over the past year, it's also sought to encourage consumer brands to spend more on the platform by creating more shoppable ad formats, and improving its ad targeting options.

Latest Stories

  • OCT 07, 2019

    With Google Shopping, the product discovery wars heat up

    Google just announced new features to its Google Shopping program. The platform is trying encroach on the e-commerce terrain that both Amazon and Facebook have dominated. It illustrates that the next big shopping advertising battle will focus on product discovery.

  • SEP 17, 2020
    Sponsored

    For marketers, 10 tactics are driving advertising success on Amazon

    One thing is true for nearly all conversions on Amazon: They’re captured by products on page one of the search results. And a significant share of purchases go to just the top few results.

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