With a recession looming, marketers are buying premium TV ads for the price of direct-response campaigns

As some advertisers flee television during the pandemic, many retailers and DTC brands are taking advantage of low-priced inventory — and the sudden dip in competition — to make inroads into premium TV ads.

By Tatari
Future Leader Awards
Feb 5, 2021

Recognizing the next generation of leaders across media and marketing, fashion, beauty and retail.

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