TatariMRSBL1

With a recession looming, marketers are buying premium TV ads for the price of direct-response campaigns

As some advertisers flee television during the pandemic, many retailers and DTC brands are taking advantage of low-priced inventory — and the sudden dip in competition — to make inroads into premium TV ads.

By Tatari (Sponsored Post)
Modern Retail Awards
Oct 2, 2020

Recognizing the companies and campaigns modernizing retail in the digital age.

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