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Nearly half of brands now rely on Amazon DSP today, up from around one third in 2019, according to one study. That market share will likely only grow amid the demise of the third-party cookie.
The days of the Facebook whiz who can type out a few keystrokes and acquire thousands of customers thanks to an algorithmically-provided lookalike may be numbered. And brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead.
The messages app is starting to replace the email inbox as the most sought-after piece of digital real estate among brands and retailers. Using text messages to promote sales or new product launches are the most popular tactics, but marketers are still trying to figure out what kinds of text messages people would actually want to receive from them.
Right now retail media is defined by an arms race between Amazon and Walmart. However, challengers like Target and CVS are looking to compete with their own offerings.
The collaboration signifies the latest designer collaboration from Wayfair, an online furniture mega marketplace that’s struggled to stay profitable in its 20-year history and is currently aiming to woo customers with designs at all price points.
Read MoreJoin us at the Modern Retail DTC Summit, where we’ll dive deep into what it means to be a DTC brand, speaking with leaders in the space about how their business models have shifted and what they’re focusing on now.
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