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Brands bet on texts to pique customers’ interest amidst digital marketing upheaval

The messages app is starting to replace the email inbox as the most sought-after piece of digital real estate among brands and retailers. Using text messages to promote sales or new product launches are the most popular tactics, but marketers are still trying to figure out what kinds of text messages people would actually want to receive from them.

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Apr 21–Apr 23, 2021

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