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Three ways to channel digital natives and build a total DTC mindset

Many legacy brands struggle to make the transition to DTC. But some, like Disney and Nike, have begun to sell directly to customers — and now smaller retailers are learning from them.

By L.E.K. Consulting (Sponsored post)
Modern Retail Awards
Oct 2, 2020

Recognizing the companies and campaigns modernizing retail in the digital age.

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