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The need for quick pivots are prompting a shift to ‘headless’ e-commerce

The nature of e-commerce has shifted, as consumers demand a more fluid and personalized online shopping experience. Customers now expect to be able to purchase products straight from their initial touchpoints, whether it be directly through Instagram, via personal voice assistants such as Alexa or Google Home, on wearable devices or even from their cars.

By Fabric (Sponsored post)
Modern Retail Awards
Oct 2, 2020

Recognizing the companies and campaigns modernizing retail in the digital age.

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