With the holidays fast approaching, Amazon's massive logistics network is being put to the test.In order to get those packages to customers on time, Amazon doesn't just rely on third-party carriers like the USPS, UPS and FedEx. Since building its first fulfillment centers in 1997, Amazon also now has its own fleet of trucks and cargo planes rushing to get customers their delivery time. It's also constantly adding new types of robotics to its warehouses, looking for ways to speed up the picking and package sortation process.
More grocery stores are realizing they need to build out standalone programs to fulfill digital orders. There are a few choices on the market currently, but one trend called micro-fulfillment is increasingly catching companies' eyes.
Over the last week, there's been a bunch of movement in the online grocery space. Uber bought a grocery delivery service, and FreshDirect is reportedly considering selling itself. The overall space is in the midst of a big transition -- here's where all the players stand right now.
California's new data privacy regulations are set to be enacted in the coming months. Some retailers are being caught flatfooted in the race to be compliant.
Multi-touch attribution has become the attribution method of choice for brands, especially direct-to-consumer ones, once they start advertising on more channels than just Facebook and Google. But switching to a multi-touch attribution model isn't as simple of a switch as transitioning from one software vendor to another. It is often a months-long project, that requires close communication between a brand's marketing and data science teams.
Attribution has been a sore spot for brands, especially those that are diversifying their marketing mixes, for years. There are many different methods to figuring out attribution. One that's increasingly popular is "fractional attribution." And for so-called DTC brands, who are now diversifying their ad spend beyond Facebook and Google, they're more likely to allocate their marketing dollars based on a fractional attribution model instead of last-click or click-based attribution model.
As direct-to-consumer brands have come to dominate the new retail landscape, they've also brought with them a new set of vocabulary. Many of these terms -- CAC, LTV, AOV -- are important for any retail company, regardless of whether or not they sell directly through their website or not. But they've become increasingly important to DTC companies, particularly the ones who have taken on venture capital funding.
Last week, Google released a redesigned version of Google Shopping, in its latest attempt to build a marketplace that can compete with Amazon. But that's not the only move Google has made over the past year to encourage more shoppers to stay on Google to discover products, instead of going to Amazon or Instagram.
With in-person sales largely out of the picture this holiday season, brands must adapt to deliver the frictionless experiences that online consumers expect and demand.
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