Startups

An online wine company is using customer data to develop products and gain traction with retailers

After gathering customer insight from subscribers around the types of wines they prefer over Vinebox’s past three-and-a-half years, and seeing users buying more cases of the individual pours outside of the three-month delivery cycle, Vinebox founder Matt Dukes launched Usual Wines, a private-label brand of wines made in-house. Usual wines, which launched eight months ago, are sold in packs of six and can be bought online and at Usual’s first branded store and wine bar in San Francisco.

Latest Stories

  • AUG 09, 2019

    Faced with rising online costs, DTC brands are now spending more money on traditional marketing channels

    Brands transitioning their marketing strategies to account for broad awareness-raising channels – which yield little to no insight into attribution or customer data – have to navigate an awkward growing-up phase that requires a reallocation of resources, navigating partnerships, new methods for tracking results and back-end preparation to meet a new level of customer response.

  • AUG 07, 2019

    Gin Lane is trying its hand at launching its own brand

    On Wednesday, Gin Lane announced that it is shutting down its agency work, and rebranding to Pattern. Pattern will launch its own brands and operate them under one holding company, joining the long line of agencies that have tried to launch their own products.

  • AUG 06, 2019

    How insurance startup Hippo built a company worth $1 billion

    Home insurance startup Hippo just reached unicorn status. Since the very beginning, the company worked with the branding agency Work & Co to help craft and evolve its strategy and products. While many upstart DTC brands sing the praises of bringing all branding in-house, this provides a helpful example of an agency partnership that helped a company be worth more than $1 billion.

  • AUG 05, 2019

    Mattress brand Eight Sleep used a new product launch to reduce its dependence on Facebook

    When five-year-old startup Eight Sleep released a new product in February, a $1,995 smart mattress that offers dynamic temperature adjustment, the company used the launch to kick off a "pretty intense testing phase" of new marketing channels, according to senior vice president of growth Ori Klein.

  • AUG 05, 2019

    ‘It’s relatively easy to build a $1 million business’: Why DTC brands expand to services

    Many DTC brands are no longer happy selling just products. Instead, they're expanding into services and platforms. But is this strategy to scale achievable or just empty promises to investors?

  • AUG 01, 2019

    How Rockets of Awesome is looking to draw in both kids and parents with its first store

    Children's apparel brand Rockets of Awesome is opening its first pop-up store in New York City on August 8. As a company that caters to both children and parents, it's looking at its store as a way to figure out how they want to shop together.

  • JUL 26, 2019

    As DTC brands grow up, customer service becomes a bigger headache

    Most digitally-native retail brands start small, but as they grow they increasingly need to scale their customer service program. Recent headlines from growing companies like Rent the Runway illustrate the growing need DTCs have for centralized and proactive customer service programs.

  • JUL 24, 2019

    Outdoor Voices launches editorial platform The Recreationalist

    Outdoor Voices is dipping its toes further into the editorial game. The athleisure brand launched today a content marketing platform, The Recreationalist, which includes a blog and a zine. Outdoor Voices' overall mission, according to the brand, is to "get the world moving" and to "free fitness from performance." The Recreationalist will be speaking to that ethos as a hub of "guidance, inspiration and motivation."

  • JUL 23, 2019

    ThirdLove’s first physical store is about marketing as much as finding new customers

    Like other digitally native brands, ThirdLove is opening its retail store to get in front of customers they weren’t reaching online through marketing efforts, or because they didn’t want to shop a brand for the first time online. By opening a store now, ThirdLove is catching up to other direct-to-consumer brands that have already tested temporary retail stores and are opening permanent ones.

  • JUL 22, 2019

    As customer fatigue sets in, subscription retailers lean on flexible terms and personalization

    As subscription startups grow up, they're finding that they constantly have to add more flexibility and variety to their offerings in order to grow their customer base. Startups like Bark, Stitch Fix and Rent the Runway built their value proposition on the fact that they offered more flexible terms than traditional subscription services that arrived like clockwork on the first of the month, and required 30 days notice to cancel.

  • JUL 16, 2019

    Beyond shelf space: As DTC brands grow up, multi-brand retailers are shifting strategies

    As a number of startups are now competing to build more modern stores for direct-to-consumer brands, they are starting to think about how they can help these brands grow beyond just giving them a space to sell their product. Startups like Bulletin, Neighborhood Goods and Showfields increasingly want to build solutions to help brands grow online and offline.

  • JUL 15, 2019

    How DTC health care brands are plotting their growth strategies

    Direct-to-consumer health care brands are starting to grow up, but still face an uncertain road ahead as some doctors express concern about the rapid growth of telemedicine. Companies like Ro and Hims, which got their starts selling generic erectile dysfunction and hair loss medication respectively direct-to-consumer, have now grown to encompass multiple brands

  • JUL 11, 2019
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    A marketer’s guide to a perfect launch

    It’s normal for digital marketers to feel overwhelmed when dealing with the challenges that can come with a major launch, but when armed with the right tools and know-how to combat the most common obstacles, your team can set sail without a hitch.

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