Melanie Travis
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Digiday Media
On this week’s Modern Retail Rundown, the team discusses holiday hiring plans announced by Amazon and Target, then we analyze Instacart’s Wall Street debut. Finally, a discussion about H&M’s new returns policy.
Funding has become harder to come by for consumer brand founders, but the drought is gradually ending thanks to a crop of new funds like Alethia and Humble Growth, dedicated to CPGs.
As text marketing becomes commonplace, brands are upping their game with customer data profiles and personalization strategies.