Irina Pelphrey
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Digiday Media
Funding has become harder to come by for consumer brand founders, but the drought is gradually ending thanks to a crop of new funds like Alethia and Humble Growth, dedicated to CPGs.
As text marketing becomes commonplace, brands are upping their game with customer data profiles and personalization strategies.
In this edition, we share focal points from Modern Retail’s CMO strategies report on retail media.