Modern Retail Amazon Briefing

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Modern Retail’s Amazon Briefing will be a weekly look into the wild world of Amazon.

Michael Waters reports on how Amazon is changing online retail with a deep-dive feature and summaries of the latest Amazon news.

The briefing will look at what’s changing in the Amazon world from the brand perspective. This includes looking into the new marketing tools the company is building, as well as the various ways businesses are trying to stand out and grow revenue using the e-commerce platform.