The Latest Marketing News for the Retail Industry

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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Brands Briefing: Harry’s turns to a drop model for its body wash to acquire new customers

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As big brands flood the podcast ad space, startups are refining strategies to stand out

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

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How FlutterHabit uses its 46,000-member Facebook group for product development

Joy Mangano calls TV shopping her ‘best-kept secret’ as she uses old-school infomercials to grow her new brand, CleanBoss

What Gen Z wants from brands instead of the traditional sales funnel

Why every brand is now its own media company, featuring Prince Street Pizza

Modern Retail+ Research: Marketers’ AI use rises, but tech skills stall

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

Brands Briefing: Aerie drew thousands of applicants for its creator program with a key rule: no AI

Here comes the brand: Inside the business of influencer weddings

Why Target killed its creator program, launched 2 new ones

Modern Retail+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

How Roller Rabbit became TikTok’s favorite sleepwear brand

The tradeoff economy: Why stressed shoppers are still spending

Nike alumni, now at Superfeet, want their insoles in ‘every shoe in the world’

Modern Retail+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption

UrbanStems CEO Meenakshi Lala fills her cart with handbags, Quince basics and unexpected florals

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