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Digiday Media

Marketing

In-depth analysis, interviews and news about innovative marketing approaches from the authority on the reinvention of the retail industry.

Experiential Marketing

Hispanic shoppers and pro customers are key to The Home Depot’s World Cup retail media strategy

July 10, 2026

Featured

Digital Marketing Redux

As big brands flood the podcast ad space, startups are refining strategies to stand out

December 05, 2025

As podcast advertising becomes even more competitive, smaller brands are trying to fine-tune their strategies and spending to best reach their target demo.

Digital Marketing Redux

Behind True Religion’s Gen-Z playbook, from Snapchat to college tours

November 10, 2025

Millennial-favorite mall brand True Religion is starting to make inroads with Gen Z, too. Here's how the brand is looking to spark momentum with a younger consumer.

Digital Marketing Redux

‘The new white space’: Why M.M.LaFleur is creating a dedicated LinkedIn strategy

November 05, 2025

M.M.LaFleur is posting more organic content on LinkedIn. Now, it's tracing sales and engagement back to the platform.

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Member Exclusive

Marketplace Briefing: AI traffic is poised to reshape the Amazon funnel

July 09, 2026

How Dollar Shave Club decides when to use AI-generated creative

July 09, 2026

Sponsored

Why a brand’s reputation precedes it in the AI-driven search era

July 08, 2026

New Wholesale Rules

Kohl’s zeroes in on Nike for back-to-school marketing

July 08, 2026

New DTC toolkit

Why Caraa sees a future in niche sports like fencing

July 08, 2026

Anthropologie Chief Creative Officer Richa Srivastava on Japanese stationery, chore jackets and her ‘body bag’ duffel

July 07, 2026

Digital Marketing Redux

Why Forme launched a World Cup promotion hedged on Kalshi

July 07, 2026

Digital Marketing Redux

Retailers like Target, Aldi take pages from collectibles culture with drops, blind boxes

July 06, 2026

Member Exclusive

Modern Retail+ Research: The marketers’ 2026 guide to creator marketing, with Duolingo, Ulta and YouTube

July 06, 2026

Digital Marketing Redux

OluKai is tapping Hawaiian lifeguards as brand ambassadors and product testers

July 06, 2026

New Economic Realities

Back-to-school season has become a summer-long event, thanks to an earlier Prime Day

July 03, 2026

Member Exclusive

Marketplace Briefing: How a cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop

July 02, 2026

Digital Marketing Redux

Streaming is the next frontier for Walmart’s, Kroger’s ads businesses

June 29, 2026

Experiential Marketing

How beauty brands are popping up around World Cup festivities

June 29, 2026

Digital Marketing Redux

Brands target multi-generational appeal with ‘Toy Story 5’ collabs

June 24, 2026

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Top Story

Sam’s Club taps Weight Watchers to expand its membership benefits

Sam’s Club has partnered with Weight Watchers on new membership benefits, including a program that provides medical support to GLP-1 users.

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