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Customers are more influential than ever before, and retail strategies are being built around their needs, behaviors and preferences. But don’t think about throwing out the old playbook: Physical stores work hand-in-hand to boost e-commerce, direct mail moves the needle and word-of-mouth drives sales. What’s changed is the table stakes need for customer information and data insights to form strategic decisions. Retailers have to smarten up, or miss out.

Join us at the Modern Retail Summit, where retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

Please note: The health and safety of attendees is our top priority which is why we’re requiring proof of vaccination prior to the event and masks to be worn indoors. You can find more about Digiday Media's Covid protocols here.

Book Passes

Interested?

Submit your info to be contacted about opportunities to sponsor, receive a complimentary retailer pass and speak at this event and others like it.

Speakers

  • Jolene Abbott
    SVP, HEAD OF GLOBAL MARKETING &E-COMMERCE
    EMBER
  • Katie Beal Brown
    FOUNDER
    LONE RIVER RANCH WATER
  • Sushma Dwivedi
    VP, COMMUNICATIONS & BRAND MARKETING
    DAILY HARVEST
  • Ben Goodwin
    CO-FOUNDER & CEO
    OLIPOP
  • Chip Malt
    CO-FOUNDER & CEO
    MADE IN
  • Chris McDonough
    CEO
    CORKCICLE
  • Carly McGinnis
    HEAD OF PRODUCTION, SALES, & LOGISTICS
    EXPLODING KITTENS
  • Dan Mohnke
    VP, E-COMMERCE
    NISSAN
  • Elsa Pedro do Souto
    SENIOR MANAGER, CONSUMER INSIGHTS
    MARS

Agenda

October 12, 2021

  • 2:00 pm PST
    Registration Opens

  • 2:30 pm PST
    Opening Remarks

    Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

  • 2:45 pm PST
    Marketing as Consumer Trends Shift

    2020 was an unpredictable year, but what does 2021 hold? One retail executive will take us through how customer behavior evolved out of 2020 and what will stick through 2021. We'll also discuss how to reach the average consumer in our "new normal".

  • 3:15 pm PST
    The Acceleration of Touchless Retail

    In this session, a retail executive will take us through how their brand was able to quickly pivot to touchless retail at the beginning of the pandemic and how this trend has helped the brand rethink how it approaches its retail presence.

  • 3:35 pm PST
    Sponsor Session

  • 3:50 pm PST
    Success on Social Media

    In this session, a brand exec will take us through how his team has been able to win the hearts of new consumers first on Instagram, and now on TikTok and how the brand has found growth within niche social media communities. We'll hear about how the brand has been able to expand upon the success and attention that one of their tentpole products has created.

  • 4:10 pm PST
    Sponsor Session

  • 4:20 pm PST
    Authenticity is the New Normal: Resetting Marketing Routines to Get on Track

    For many brands, remaining relevant moving forward means overhauling many processes that worked before. Thinking outside the box to best showcase your values and DNA will resonate with the new generation of consumers. Sharing your unique perspective through unique channels will win over pushing products. This session will dive into how to shift your mindset and tackle new approaches to marketing to strengthen your brand, foster community and thrive.

  • 4:45 pm PST
    Networking Break

  • 5:00 pm PST
    Challenge Board

    Brands only. Join us in one of two breakout sessions where we will present some research, create a challenge board as well as have an open and candid discussion about the industry.

  • 5:30 pm PST
    Sandbox Presentation

    Come listen to a few words from our partners.

  • 5:45 pm PST
    VIP Welcome Reception

    By invitation only.

  • 6:00 pm PST
    8-Minute Meetings

    By invitation only The 8-minute business meetings connect VIP retail executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 pm PST
    Cocktail Reception

    Join us for a cocktail to wrap day one of the summit. Open to all.

October 13, 2021

  • 8:30 am PST
    Breakfast & Registration Re-Opens

  • 9:00 am PST
    Town Hall

    Brands only. Let’s elaborate on the challenge board from yesterday and dig deeper into the challenges.

  • 9:45 am PST
    Sandbox Presentation

    Come listen to a few words from our partners.

  • 10:00 am PST
    Coffee & Networking Break

  • 10:15 am PST
    Welcome Back

  • 10:20 am PST
    Mastering the Retail Mix: Diversifying Sales Channels to Reach New Audiences

    Brands are increasingly going omnichannel to facilitate easy shopping among existing customers -- but can rethinking retail channels also attract new shoppers? This session will explore how brands can use rental and subscription services, traditional department stores and even Amazon to grow awareness and earn customers without diluting the brand.

  • 10:40 am PST
    Sponsor Session

  • 10:55 am PST
    Modernizing Legacy Brands with Technology

    Every brand is looking for new and fun ways to connect with customers. But some have a few out-of-the-box tricks. In this session, a digital marketing expert will go through how their company has reinvigorated brand engagement with the help of conversational AI and experimental social channels.

  • 11:15 am PST
    Sponsor Session

  • 11:30 am PST
    Meeting Consumers Where They Are

    Meeting consumers where they are is more important than ever. This is especially true for young DTC brands that do not have the same reach as a legacy CPG player. Convenience is absolutely key. One brand exec will take us through how they have met new consumers in a way that is convenient for them during the pandemic.

  • 11:50 am PST
    Networking Break

  • 12:00 pm PST
    Working Group

    Brands Only. Let’s talk solutions. We’ll come up with solutions to some of the key challenges discussed during the town halls.

  • 12:45 pm PST
    Lunch & 360 Workshop

  • 1:30 pm PST
    Afternoon Break

  • 5:45 pm PST
    VIP Reception

    By invitation only.

  • 6:00 pm PST
    8-Minute Meetings

    By invitation only The 8-minute business meetings connect VIP retail executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 pm PST
    Cocktail Reception

    Join us for a cocktail to wrap day two of the summit. Open to all.

October 14, 2021

  • 8:30 am PST
    Breakfast

  • 9:00 am PST
    Welcome Back

  • 9:05 am PST
    Accelerate Sales with Winning Omnichannel Strategies

    eCommerce marketplaces provide invaluable marketing and advertising opportunities. But not all retailer goals are the same and not all marketplaces are created equal. Join a retail executive as they break down how the right channel and ad solutions mix can help drive sales at the highest efficiency.

  • 9:25 am PST
    Sponsor Session

  • 9:40 am PST
    Crafting a National Marketing Strategy as a Digitally-Native Brand

    In its early days, DTC brands relied on subway ads and other experimental marketing tactics to get consumers on board with their concepts. Today, the tables have turned as less people are commuting and participating in IRL brand experiences. In this session, hear a retail executive about how the company is developing a branding and marketing strategy to fuel its next phase of growth as a national brand.

  • 10:00 am PST
    Sponsor Session

  • 10:10 am PST
    Putting you Customer Data in the Middle of Your Growth Strategy

    With a focus on combining online and offline information, this session will dive into brands and retailers across the industry are placing customer data at the center of their tech ecosystem. Learn what business goals are supporting this strategy plus key insights gained as brands are looking to engage customers, new and old, in a post-pandemic world.

  • 10:30 am PST
    Working Group Findings

    Working Group leaders will discuss the findings from each group and the solutions that they came up with.

  • 10:45 am PST
    Key Takeaways & Closing Remarks

    We’ll wrap the summit by going over the key takeaways from the three days of content.

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Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.

Founder and CEO, Madison & White
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Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.

Director Marketing, Brand Strategic Partnerships, Sprint
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The Modern Retail Summit was the perfect way to network and also learn about new vendors in a personal way that you can't get through e-mail communication.

Retail Manager, Standard Hotels

Location

Westin Mission Hills
71777 Dinah Shore Drive
Rancho Mirage, CA 92270

To book your stay at the Westin Mission Hills Golf Resort & Spa, please use this link https://book.passkey.com/event/50213360/owner/2564387/home to receive a special room rate of $199.00 per night, plus tax. If booking by phone call 1-877-253-0041, please reference the Modern Retail Summit, Group Code DI2228

Please note: The cut-off date for that room rate is September 27th or whenever the room block fills.

Contact

Are you a brand executive interested in speaking? Contact Cayley Plotkin.


For sponsorship opportunities, submit your info here.


Are you a brand or retail marketing executive? You could be eligible for a complimentary VIP pass. See if you qualify.

Modern Retail and Westin Mission Hills will follow strict protocols to ensure the safety of everyone in attendance.

Here are a few things to expect, but for specific questions or accommodations, please contact us here.

– Attendees will be required to show proof of vaccination prior to the event
– Modern Retail will distribute masks that will be required to be worn indoors at all times
– Outdoor 8-Minute Meetings and meal functions when possible
– Social distancing during sessions and throughout the venue
– A cap on the number of registrants
– Sanitizing stations throughout the venue