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The Era of Smarter Retail
Customers are more influential than ever before, and retail strategies are being built around their needs, behaviors and preferences. But don’t think about throwing out the old playbook: Physical stores work hand-in-hand to boost e-commerce, direct mail moves the needle and word-of-mouth drives sales. What’s changed is the table stakes need for customer information and data insights to form strategic decisions. Retailers have to smarten up, or miss out.
Join us at the Modern Retail Summit, where retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.
Buy Passes
Retailers only. Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.
Brian Morrissey
EDITOR-IN-CHIEF
DIGIDAY
These rapid-fire presentations introduce retail participants to tech providers and agencies. 2:35 p.m. - Gravy Analytics
Kevin Davis
WEST COAST SALES DIRECTOR
GRAVY ANALYTICS
Brian Morrissey
EDITOR-IN-CHIEF
DIGIDAY
Consumers are forcing retail companies to evolve quicker than ever before, particularly with the integration of social networking components into the commerce experience. Poshmark pioneered the social commerce phenomenon in 2011, and since then, we’ve seen social networks add indirect shopping features to their existing platforms while retail brands are adding social interactions to their existing commerce platforms. Poshmark, a social commerce platform since day one, has long understood the power of a highly engaged community to drive transactions. In this session, Tracy Sun, co-founder & svp of New Markets at Poshmark, will discuss why a social commerce business model is the future of retail.
Tracy Sun
CO-FOUNDER & SVP, NEW MARKETS
POSHMARK
Enterprises are seeking new ways to reach their target customers. Having relied upon their sales and traditional marketing channels for years, driving an incremental competitive advantage in these arenas today is challenging. But those who gain an edge by leveraging their partnership channel are seizing an untapped opportunity, to the tune of $162M more than their peers. In this session, we walk you through the partnership channel opportunity & the roadmap for success.
Mike Head
GENERAL MANAGER, PARTNERSHIP CLOUD
IMPACT
By thinking outside of retail’s norms, Tommy Bahama is charting a different way to connect with and sell to customers: through a joint retail store and restaurant set-up. In this session, Tommy Bahama's evp of restaurants and svp of marketing will share insights on the customer behavior they are responding to, and how the company is rethinking customer experience.
Andy Comer
SVP, MARKETING & CREATIVE SERVICES
TOMMY BAHAMA
Rob Goldberg
EVP, RESTAURANTS, BARS & FOOD CONCEPTS
TOMMY BAHAMA
How does a once-valued brand reignite love and pivot from becoming the center of a late-night TV joke? In this session, Charisse Hughes, Chief Marketing Officer, Pandora Americas, shares a peek at Pandora Jewelry’s comeback playbook, which includes getting customer-obsessed and making data-inspired decisions.
Charisse Ford Hughes
CMO
PANDORA AMERICAS
Jason Finkelstein
SVP, MARKETING
ADROLL
Emily Rowe
PLANNING & ANALYTICS MANAGER
BIRDY GREY
Text commerce, cashierless vending machines, and storefronts that double as community centers are pillars of Iris Nova’s radical approach to retail. By thinking outside of retail’s norms, the beverage brand is charting a new way to connect with and sell to customers. In this session, founder Zak Normandin will share insights on the customer behavior Iris Nova is responding to, and how the company is rethinking customer interactions.
Zak Normandin
FOUNDER & CEO
IRIS NOVA
The 8-Minute Meetings are designed to connect retail participants with innovative technology platforms and agencies to help build valuable business relationships.
Continue networking with casual cocktails.
Don't have dinner plans? Join fellow attendees for a casual meal at The Nest, just down the street from Miramonte. Sign up at the summit registration desk. Costs are at your own expense.
Join fellow attendees at Tavern Bar for one more drink before you head off to bed. Located inside the hotel, costs at your own expense.
Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.
Retailers only. Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.
Cale Weissman
SENIOR REPORTER
MODERN RETAIL
These rapid-fire presentations introduce retail participants to tech providers and agencies. 9:00 a.m. - InMarket
Cameron Peebles
CMO
INMARKET
Brian Morrissey
EDITOR-IN-CHIEF
DIGIDAY
How can physical and digital not only coexist with one another but support one another as well? In this session hear from LIVELY ceo and founder Michelle Cordeiro Grant as she takes you through how to find success in both means of commerce.
Michelle Cordeiro Grant
FOUNDER & CEO
LIVELY
The holidays are upon us and at this point most of your media plans are underway. Now it’s time to understand how your holiday tactics are impacting your spend share, and using these insights to optimize your campaigns. In this session, hear our thoughts on the most important 2018 holiday trends, and the industry’s forecast for this holiday season. Learn how Visa can help you understand your customers and performance to identify potential growth opportunities, after which you can reach your ideal audience and measure your performance.
Nancy Neumann Grey
VICE PRESIDENT OF SALES, GLOBAL DATA PRODUCTS
VISA ADVERTISING SOLUTIONS
In this session hear from Nicole Mazzola, head of retail at Ministry of supply as she discusses the adjustment away from transactional retail and a more recent move towards building thoughtful marketing and meaningful relationships with customers.
Nicole Mazzola
HEAD OF RETAIL
MINISTRY OF SUPPLY
In this session hear from Brookfield Properties, director of retail development, Niki Cordell on how physical retail is shifting and how you can keep up with the changing fads.
Niki Cordell
DIRECTOR, RETAIL DEVELOPMENT
BROOKFIELD PROPERTIES
Ari Saposh
SVP, DATA & STRATEGIC PARTNERSHIPS
BRIDGE
Attribution is a hot-button issue in the retail industry, whether it be the difficulty of tracking it or the difficulty of seeing how advertising performs. In this session hear from Gravity Products director of digital marketing and growth, Karalyn Zamora as she takes us through how Gravity better tackles attributing sales.
Karalyn Zamora
DIRECTOR, DIGITAL MARKETING & GROWTH
GRAVITY PRODUCTS
In this session take a look inside a company that encourages every team to talk with customers directly. Fiona O'Donnell McCarthy, vp of product at Daily Harvest will dive into how they have baked a customer-centric strategy into the DNA of the company
Fiona O’Donnell McCarthy
VP, PRODUCT
DAILY HARVEST
Customer Acquisition (Lawn) & Omni-channel (Patio)
The 8-Minute Meetings are designed to connect retail participants with innovative technology platforms and agencies to help build valuable business relationships.
Continue networking with casual cocktails.
Join new friends for an outdoor meal at hotel restaurant Citrus & Palm. Sign up at the summit registration desk. Costs are at your own expense.
Join fellow attendees at Tavern Bar for our last night in Palm Springs. Located inside the hotel, costs at your own expense.
Brian Morrissey
EDITOR-IN-CHIEF
DIGIDAY
We are currently expecting a generational shift. Generation Z is bringing about a whole new set of consumers that have much different shopping habits than their predecessors. In this session hear from principal of Lerer Hippeau, Caitlin Strandberg on how her team is helping their brands adapt and transform physical retail for Gen-Z.
Caitlin Strandberg
PRINCIPAL
LERER HIPPEAU
When your corporate vision is to be the world’s most dog-centric company and serve every single dog in the world, it only makes sense to partner with retailers and other brands to extend your reach. In this session hear from BARK’s CRO, Head of Retail & Partnerships, Suzanne McDonnell as she explains how BarkBox thinks about retail and branded partnerships, and what both parties need to bring to the table to make it successful.
Suzanne McDonnell
CRO, HEAD OF RETAIL & PARTNERSHIPS
BARK
In the rapidly changing and competitive retail industry, brands need to know how to connect with their consumers in real-time now, more than ever. In this session, learn how visual intelligence technology is opening the door for brands to create and share content that engages and converts across organic and paid channels.
Thomas Rankin
CO-FOUNDER AND CEO
DASH HUDSON
In this session hear from DTC investor Nik Sharma as he takes us through the recent launch of Cha Cha Matcha's canned beverages and how he helped them launch successfully through the optimization of distribution channels and strategic use of paid, earned, and owned media.
Nik Sharma
FOUNDER
SHARMA BRANDS
We’ll summarize the event with the top themes that have emerged through three days of content.
Cale Weissman
SENIOR REPORTER
MODERN RETAIL
I enjoyed learning about the challenges facing other brands and how they're working creatively to solve them.
I made so many fantastic connections at this summit. The mix of thoughtful programming and downtime to mingle was perfect.
I loved the opportunity to connect with partners across retail and learn more about how other companies are growing their business.
Please email Elaine Wong at [email protected] to book your room.
For speaking opportunities, contact Hope Reichard.
Are you a retail executive? You could be eligible for a VIP pass. See if you qualify.