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The Era of Smarter Retail

Customers are more influential than ever before, and retail strategies are being built around their needs, behaviors and preferences. But don’t think about throwing out the old playbook: Physical stores work hand-in-hand to boost e-commerce, direct mail moves the needle and word-of-mouth drives sales. What’s changed is the table stakes need for customer information and data insights to form strategic decisions. Retailers have to smarten up, or miss out.

Join us at the Modern Retail Summit, where retail marketers will discuss everything from the Amazon effect to new infrastructure to the shift in the direct-to-consumer world.

Buy Passes

Speakers

  • Andy Comer
    SVP, MARKETING & CREATIVE SERVICES
    TOMMY BAHAMA
  • Kevin Davis
    WEST COAST SALES DIRECTOR
    GRAVY ANALYTICS
  • Michelle Cordeiro Grant
    FOUNDER & CEO
    LIVELY
  • Niki Cordell
    DIRECTOR, RETAIL DEVELOPMENT
    BROOKFIELD PROPERTIES
  • Mike Head
    GENERAL MANAGER, PARTNERSHIP CLOUD
    IMPACT
  • Jason Finkelstein
    SVP, MARKETING
    ADROLL
  • Charisse Ford Hughes
    CMO
    PANDORA AMERICAS
  • Rob Goldberg
    EVP, RESTAURANTS, BARS & FOOD CONCEPTS
    TOMMY BAHAMA
  • Nancy Neumann Grey
    VICE PRESIDENT OF SALES, GLOBAL DATA PRODUCTS
    VISA ADVERTISING SOLUTIONS
  • Nicole Mazzola
    HEAD OF RETAIL
    MINISTRY OF SUPPLY
  • Suzanne McDonnell
    CRO, HEAD OF RETAIL & PARTNERSHIPS
    BARK
  • Zak Normandin
    FOUNDER & CEO
    IRIS NOVA
  • Fiona O’Donnell McCarthy
    VP, PRODUCT
    DAILY HARVEST
  • Cameron Peebles
    CMO
    INMARKET
  • Thomas Rankin
    CO-FOUNDER AND CEO
    DASH HUDSON
  • Emily Rowe
    PLANNING & ANALYTICS MANAGER
    BIRDY GREY
  • Ari Saposh
    SVP, DATA & STRATEGIC PARTNERSHIPS
    BRIDGE
  • Nik Sharma
    FOUNDER
    SHARMA BRANDS
  • Caitlin Strandberg
    PRINCIPAL
    LERER HIPPEAU
  • Tracy Sun
    CO-FOUNDER & SVP, NEW MARKETS
    POSHMARK
  • Karalyn Zamora
    DIRECTOR, DIGITAL MARKETING & GROWTH
    GRAVITY PRODUCTS

Agenda

October 28, 2019

  • 1:30 pm
    Registration Opens
    Ironwood Foyer

  • 2:00 pm
    Town Hall
    Mesquite 3 + 4

    Retailers only. Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    Brian Morrissey

    EDITOR-IN-CHIEF

    DIGIDAY

  • 2:35 pm
    Sandbox Presentations
    Mesquite 3 + 4

    These rapid-fire presentations introduce retail participants to tech providers and agencies. 2:35 p.m. - Gravy Analytics

    Kevin Davis

    WEST COAST SALES DIRECTOR

    GRAVY ANALYTICS

  • 2:45 pm
    Networking Break
    Ironwood Foyer

  • 3:00 pm
    Opening Remarks and State of the Industry
    Ironwood Ballroom

    Brian Morrissey

    EDITOR-IN-CHIEF

    DIGIDAY

  • 3:05 pm
    How Social Commerce is Reinventing Retail

    Consumers are forcing retail companies to evolve quicker than ever before, particularly with the integration of social networking components into the commerce experience. Poshmark pioneered the social commerce phenomenon in 2011, and since then, we’ve seen social networks add indirect shopping features to their existing platforms while retail brands are adding social interactions to their existing commerce platforms. Poshmark, a social commerce platform since day one, has long understood the power of a highly engaged community to drive transactions. In this session, Tracy Sun, co-founder & svp of New Markets at Poshmark, will discuss why a social commerce business model is the future of retail.

    Tracy Sun

    CO-FOUNDER & SVP, NEW MARKETS

    POSHMARK

    Moderator
    Brian Morrissey
  • 3:30 pm
    Discovering Growth Through Partnerships

    Enterprises are seeking new ways to reach their target customers. Having relied upon their sales and traditional marketing channels for years, driving an incremental competitive advantage in these arenas today is challenging. But those who gain an edge by leveraging their partnership channel are seizing an untapped opportunity, to the tune of $162M more than their peers. In this session, we walk you through the partnership channel opportunity & the roadmap for success.

    Mike Head

    GENERAL MANAGER, PARTNERSHIP CLOUD

    IMPACT

  • 3:45 pm
    Radical Retail

    By thinking outside of retail’s norms, Tommy Bahama is charting a different way to connect with and sell to customers: through a joint retail store and restaurant set-up. In this session, Tommy Bahama's evp of restaurants and svp of marketing will share insights on the customer behavior they are responding to, and how the company is rethinking customer experience.

    Andy Comer

    SVP, MARKETING & CREATIVE SERVICES

    TOMMY BAHAMA

    Rob Goldberg

    EVP, RESTAURANTS, BARS & FOOD CONCEPTS

    TOMMY BAHAMA

  • 4:05 pm
    Networking Break
    Ironwood Foyer

  • 4:20 pm
    Inside Pandora’s Comeback Playbook: Embracing ‘Omni-Person’ Marketing

    How does a once-valued brand reignite love and pivot from becoming the center of a late-night TV joke? In this session, Charisse Hughes, Chief Marketing Officer, Pandora Americas, shares a peek at Pandora Jewelry’s comeback playbook, which includes getting customer-obsessed and making data-inspired decisions.

    Charisse Ford Hughes

    CMO

    PANDORA AMERICAS

  • 4:45 pm
    AdRoll Uncovers: Birdy Grey’s Journey to Growth

    Jason Finkelstein

    SVP, MARKETING

    ADROLL

    Emily Rowe

    PLANNING & ANALYTICS MANAGER

    BIRDY GREY

  • 5:00 pm
    Building a Retail Strategy for the DTC Era

    Text commerce, cashierless vending machines, and storefronts that double as community centers are pillars of Iris Nova’s radical approach to retail. By thinking outside of retail’s norms, the beverage brand is charting a new way to connect with and sell to customers. In this session, founder Zak Normandin will share insights on the customer behavior Iris Nova is responding to, and how the company is rethinking customer interactions.

    Zak Normandin

    FOUNDER & CEO

    IRIS NOVA

    Moderator
    Cale Weissman
  • 5:45 pm
    VIP Welcome Reception
    Ocotillo (2nd Floor, above reception)

  • 6:00 pm
    8-Minute Meetings
    Ocotillo (2nd Floor, above reception)

    The 8-Minute Meetings are designed to connect retail participants with innovative technology platforms and agencies to help build valuable business relationships.

  • 7:00 pm
    Cocktail Reception
    Mesquite Lawn

    Continue networking with casual cocktails.

  • 8:00 pm
    Dinner With Strangers
    The Nest, 75-188 Hwy 111, Indian Wells

    Don't have dinner plans? Join fellow attendees for a casual meal at The Nest, just down the street from Miramonte. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After Hours Hangout
    Tavern Bar (at the hotel)

    Join fellow attendees at Tavern Bar for one more drink before you head off to bed. Located inside the hotel, costs at your own expense.

October 29, 2019

  • 7:30 am
    Morning Yoga
    Mesquite Lawn

    Join us for a zen start to your day. All are welcome. Equipment provided. Sign up at registration desk.

  • 8:30 am
    Registration Reopens and Breakfast Served
    Ironwood Foyer

  • 9:00 am
    Town Hall
    Mesquite 3 + 4

    Retailers only. Participants will meet to discuss the biggest challenges their organizations are facing, and work together to come up with potential solutions.

    Cale Weissman

    SENIOR REPORTER

    MODERN RETAIL

  • 9:30 am
    Sandbox Presentations
    Mesquite 3 + 4

    These rapid-fire presentations introduce retail participants to tech providers and agencies. 9:00 a.m. - InMarket

    Cameron Peebles

    CMO

    INMARKET

  • 9:40 am
    Welcome Back
    Ironwood Ballroom

    Brian Morrissey

    EDITOR-IN-CHIEF

    DIGIDAY

  • 9:45 am
    Finding an Equilibrium Between Digital and Physical

    How can physical and digital not only coexist with one another but support one another as well? In this session hear from LIVELY ceo and founder Michelle Cordeiro Grant as she takes you through how to find success in both means of commerce.

    Michelle Cordeiro Grant

    FOUNDER & CEO

    LIVELY

    Moderator
    Cale Weissman
  • 10:10 am
    Improve Your Holiday Campaigns with Visa Advertising Solutions

    The holidays are upon us and at this point most of your media plans are underway. Now it’s time to understand how your holiday tactics are impacting your spend share, and using these insights to optimize your campaigns. In this session, hear our thoughts on the most important 2018 holiday trends, and the industry’s forecast for this holiday season. Learn how Visa can help you understand your customers and performance to identify potential growth opportunities, after which you can reach your ideal audience and measure your performance.

    Nancy Neumann Grey

    VICE PRESIDENT OF SALES, GLOBAL DATA PRODUCTS

    VISA ADVERTISING SOLUTIONS

  • 10:20 am
    Thoughtful Retail

    In this session hear from Nicole Mazzola, head of retail at Ministry of supply as she discusses the adjustment away from transactional retail and a more recent move towards building thoughtful marketing and meaningful relationships with customers.

    Nicole Mazzola

    HEAD OF RETAIL

    MINISTRY OF SUPPLY

    Moderator
    Cale Weissman
  • 10:45 am
    Networking Break
    Ironwood Foyer

  • 11:00 am
    Physical Retail Rundown

    In this session hear from Brookfield Properties, director of retail development, Niki Cordell on how physical retail is shifting and how you can keep up with the changing fads.

    Niki Cordell

    DIRECTOR, RETAIL DEVELOPMENT

    BROOKFIELD PROPERTIES

  • 11:25 am
    WTF is Identity Resolution

    Ari Saposh

    SVP, DATA & STRATEGIC PARTNERSHIPS

    BRIDGE

  • 11:40 am
    A Guide to Attribution

    Attribution is a hot-button issue in the retail industry, whether it be the difficulty of tracking it or the difficulty of seeing how advertising performs. In this session hear from Gravity Products director of digital marketing and growth, Karalyn Zamora as she takes us through how Gravity better tackles attributing sales.

    Karalyn Zamora

    DIRECTOR, DIGITAL MARKETING & GROWTH

    GRAVITY PRODUCTS

    Moderator
    Cale Weissman
  • 12:05 pm
    How to Maintain Customer Centricity in a Scaling Business

    In this session take a look inside a company that encourages every team to talk with customers directly. Fiona O'Donnell McCarthy, vp of product at Daily Harvest will dive into how they have baked a customer-centric strategy into the DNA of the company

    Fiona O’Donnell McCarthy

    VP, PRODUCT

    DAILY HARVEST

  • 12:30 pm
    Lunch
    Ironwood Foyer

  • 1:00 pm
    Afternoon Free Time

  • 5:00 pm
    Meet-Ups
    Mesquite Lawn & Patio

    Customer Acquisition (Lawn) & Omni-channel (Patio)

  • 6:00 pm
    8-Minute Meetings
    Ocotillo (2nd Floor, above reception)

    The 8-Minute Meetings are designed to connect retail participants with innovative technology platforms and agencies to help build valuable business relationships.

  • 7:00 pm
    Cocktail Reception
    Mesquite Lawn

    Continue networking with casual cocktails.

  • 8:00 pm
    Dinner with Friends
    Citrus & Palm Restaurant (at the hotel)

    Join new friends for an outdoor meal at hotel restaurant Citrus & Palm. Sign up at the summit registration desk. Costs are at your own expense.

  • 9:30 pm
    After Hours Hangout
    Tavern Bar (at the hotel)

    Join fellow attendees at Tavern Bar for our last night in Palm Springs. Located inside the hotel, costs at your own expense.

October 30, 2019

  • 9:00 am
    Breakfast Served
    Ironwood Foyer

  • 9:30 am
    Welcome Back
    Ironwood Ballroom

    Brian Morrissey

    EDITOR-IN-CHIEF

    DIGIDAY

  • 9:35 am
    Understanding the Gen-Z Consumer

    We are currently expecting a generational shift. Generation Z is bringing about a whole new set of consumers that have much different shopping habits than their predecessors. In this session hear from principal of Lerer Hippeau, Caitlin Strandberg on how her team is helping their brands adapt and transform physical retail for Gen-Z.

    Caitlin Strandberg

    PRINCIPAL

    LERER HIPPEAU

    Moderator
    Brian Morrissey
  • 10:00 am
    The Retailers Guide to Partnerships

    When your corporate vision is to be the world’s most dog-centric company and serve every single dog in the world, it only makes sense to partner with retailers and other brands to extend your reach. In this session hear from BARK’s CRO, Head of Retail & Partnerships, Suzanne McDonnell as she explains how BarkBox thinks about retail and branded partnerships, and what both parties need to bring to the table to make it successful.

    Suzanne McDonnell

    CRO, HEAD OF RETAIL & PARTNERSHIPS

    BARK

    Moderator
    Cale Weissman
  • 10:25 am
    The Power of Prediction

    In the rapidly changing and competitive retail industry, brands need to know how to connect with their consumers in real-time now, more than ever. In this session, learn how visual intelligence technology is opening the door for brands to create and share content that engages and converts across organic and paid channels.

    Thomas Rankin

    CO-FOUNDER AND CEO

    DASH HUDSON

  • 10:35 am
    Successfully Launching a DTC Brand

    In this session hear from DTC investor Nik Sharma as he takes us through the recent launch of Cha Cha Matcha's canned beverages and how he helped them launch successfully through the optimization of distribution channels and strategic use of paid, earned, and owned media.

    Nik Sharma

    FOUNDER

    SHARMA BRANDS

  • 11:00 am
    5 Things We Learned

    We’ll summarize the event with the top themes that have emerged through three days of content.

    Cale Weissman

    SENIOR REPORTER

    MODERN RETAIL

Quote

I enjoyed learning about the challenges facing other brands and how they're working creatively to solve them.

Director of Brand Management, Brooks Brothers
Quote

I made so many fantastic connections at this summit. The mix of thoughtful programming and downtime to mingle was perfect.

Senior Content Strategist, Boxed
Quote

I loved the opportunity to connect with partners across retail and learn more about how other companies are growing their business.

Senior Product Owner, Target

Location

Miramonte Indian Wells Resort & Spa
45000 Indian Wells Lane
Indian Wells, CA 92210

Please email Elaine Wong at [email protected] to book your room.

Contact

For speaking opportunities, contact Hope Reichard.



Are you a retail executive? You could be eligible for a VIP pass. See if you qualify.