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Gone are the days when retailers sold primarily through brick and mortar, and online was an afterthought. Today’s successful retailers often have to juggle a variety of selling channels -- from your own website and stores, to wholesale retailers to online marketplaces. That makes it harder than ever for companies to know where to invest their time and money.

At the Modern Retail Summit LIVE, retail executives will come together virtually to discuss effective strategies for driving sales by building a loyal customer base both online and offline. What role should your stores play? How can you acquire the most customers without burning through your marketing budget? What changes can you make to your website that will improve conversion?

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Speakers

  • Karilyn Anderson
    VICE PRESIDENT, DIGITAL MARKETING & CRM
    SPARC GROUP
  • Eileen Bennett
    DIRECTOR, STRATEGIC PARTNERSHIPS, GLOBAL PAY LATER
    PAYPAL
  • Orchid Bertelsen
    HEAD OF DIGITAL STRATEGY & INNOVATION
    NESTLE USA
  • Krista Bourne
    PRESIDENT & SVP, SALES & OPERATIONS
    VERIZON
  • Marcy Campbell
    VICE PRESIDENT OF GLOBAL PROFESSIONAL SERVICES, DIGITAL & INSTORE COMMERCE/CREDIT
    PAYPAL
  • Evan Dash
    CEO
    STOREBOUND
  • Theresa Do
    SR. SOLUTIONS CONSULTANT
    GLADLY
  • Bridgette Doig
    STRATEGIC DATA EXECUTIVE
    TEALIUM
  • Martin de Dreuille
    VP, GLOBAL MARKETING
    GREY GOOSE
  • Sandy Eisen
    DIRECTOR OF CLIENT STRATEGY
    ATTENTIVE
  • Tom Hayes
    CEO
    OCEAN SPRAY
  • Michelle Horowitz
    CMO
    BLINK FITNESS
  • Richard Johnson
    VP OF ENTERPRISE SALES
    RTB HOUSE
  • Jeanne Jones
    HEAD OF CUSTOMER COMMUNITY
    AMPERITY
  • Jeff Katz
    HEAD OF CENTRAL AD SALES
    ROKU
  • Scott Kelliher
    HEAD OF U.S . BRAND ADVERTISING & PARTNERSHIPS
    EBAY ADS
  • Don Larkin
    HEAD OF ECOMMERCE
    REEBOK
  • Ericka Podesta McCoy
    CHIEF MARKTING OFFICER
    RESONATE
  • Garrett McGuire
    DIRECTOR, RETAIL MARKETING
    MERRELL
  • Adam Michaels
    SVP AND CHIEF DIGITAL OFFICER
    CROCS
  • Lisa Pillette
    CMO
    CASPER
  • Karen Schnelwar
    VP, GLOBAL BRAND STRATEGY & MARKETING
    OXO
  • Jinal Shah
    VP, MARKETING & GROWTH
    FEATHER
  • Brian Spencer
    DIRECTOR, PRODUCT STRATEGY & INNOVATION
    KROGER PRECISION MARKETING
  • Julia Whatley
    PARTNER MANAGER
    GORGIAS
  • William White
    CMO
    WALMART
  • Chris Worthington
    SR. DIRECTOR GLOBAL MARKETING & ANALYTICS
    FREE PEOPLE

Agenda

April 21, 2021 (Times are local: America/New York)

  • 12:00 pm
    Working Sessions

    Welcome to the Modern Retail Summit. Kick off the event by joining our editorial team and other attendees in a working session of your choice on Zoom. Please be prepared to participate and bring your own challenges and solutions to the table.

  • Customer Acquisition in a Post-Cookie World

    Soon, it will be more difficult to target customers online thanks to software updates and new laws. Brands still need to figure out how to find new shoppers. In this room, we’ll talk about what preparations brands are making, as well as fears (and solutions!) on the horizon.

    Michelle Horowitz

    CMO

    BLINK FITNESS

    Bridgette Doig

    STRATEGIC DATA EXECUTIVE

    TEALIUM

    Moderator
    Anna Hensel
  • The Future of Brand Marketing

    Brands are trying to find their customers where they are — and there sure are a lot of places. Some have been testing out TikTok, others looking into other types of video platforms. In this room, we’ll look at where experimental marketing budgets are going and talk about what new marketing channels and strategies are working.

    Karen Schnelwar

    VP, GLOBAL BRAND STRATEGY & MARKETING

    OXO

    Moderator
    Cale Weissman

April 22, 2021 (Times are local: America/New York)

  • 12:00 pm
    Opening Remarks

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL

  • 12:10 pm
    Marketing as Consumer Trends Shift

    2020 was an unpredictable year, but what does 2021 hold? Walmart CMO, William White will take us through how customer behavior evolved out of 2020 and what will stick through 2021. We'll also discuss how to reach the average consumer in our "new normal".

    William White

    CMO

    WALMART

    Moderator
    Cale Weissman
  • 12:30 pm
    How Free People Uses SMS to Build a Loyal Customer Base—Both Online and Offline

    Free People, a bohemian apparel and lifestyle brand under the URBN portfolio, has over 200 locations throughout the US and Canada, in addition to an e-commerce website—and knows how important it is to have a comprehensive omnichannel marketing strategy. This session will explore how Free People uses text message marketing to deliver relevant content—including geo-targeted messages—that engages consumers and drives conversions, allowing the brand to build a loyal customer base both online and offline.

    Sandy Eisen

    DIRECTOR OF CLIENT STRATEGY

    ATTENTIVE

    Chris Worthington

    SR. DIRECTOR GLOBAL MARKETING & ANALYTICS

    FREE PEOPLE

  • 12:45 pm
    The Acceleration of Touchless Retail

    In this session, Krista Bourne, svp of consumer sales and operations at Verizon will take us through how the brand was able to quickly pivot to touchless retail at the beginning of the pandemic and how this trend has helped the brand rethink how it approaches its retail presence.

    Krista Bourne

    PRESIDENT & SVP, SALES & OPERATIONS

    VERIZON

    Moderator
    Gabriela Barkho
  • 1:05 pm
    Acquiring, Engaging & Protecting New Digital Customers in a Post-Pandemic World

    Retailers continue to manage and adapt to the lingering effects of the global pandemic, and are now beginning to plan for a “new normal” world. The radical shifts in consumer needs and behavior have brought more individuals onto digital shopping platforms than ever before – creating an immense opportunity for merchants large and small. And while the new revenue potential has been good for merchants, it also opens up increased risk and a need for increased digital safety measures. PayPal’s Marcy Campbell and Eileen Bennett talk strategies for engaging these customers, protecting against new risks, and the next phase of evolution for in-store and omnichannel shopping.

    Eileen Bennett

    DIRECTOR, STRATEGIC PARTNERSHIPS, GLOBAL PAY LATER

    PAYPAL

    Marcy Campbell

    VICE PRESIDENT OF GLOBAL PROFESSIONAL SERVICES, DIGITAL & INSTORE COMMERCE/CREDIT

    PAYPAL

  • 1:20 pm
    Making In-Roads as a New Category & Changing Consumer Behavior

    While renting furniture isn’t a totally new concept, the business model is stale and hasn’t been adapted to meet the needs and wants of today’s consumer— until now. Feather’s key marketing goal is to dispel the myths around furniture rental and communicate what makes it such a compelling concept to a new wave of consumers who care about value, experience and sustainability. In this session, Jinal Shah will discuss the challenges of changing consumer behavior through the lens of companies who have come before.

    Jinal Shah

    VP, MARKETING & GROWTH

    FEATHER

    Moderator
    Anna Hensel
  • 1:40 pm
    Consumer, Disrupted. State of the Retail Consumer 2021

    Anxious purchases and newfound hobbies. Dramatic increases in online shopping across the generations. So much athleisure. 2020 was a year of constant upheaval as consumer habits changed overnight. So, as more Americans are vaccinated each day, what will getting back to normal look like in the retail industry? What will stay changed, perhaps for the better? Who is the disrupted consumer and what do they value? How will those values inform the evolution of the retail experience? Join AI-driven marketing expert Ericka Podesta McCoy, Resonate CMO, to learn how to connect with a disrupted retail consumer on a level that goes deeper than loyalty programs and curbside pick-up.

    Ericka Podesta McCoy

    CHIEF MARKTING OFFICER

    RESONATE

  • 1:55 pm
    2020: The Acceleration to E-commerce in the Spirits Industry

    In 2020 the spirits industry faced a huge shift with the closure of bars and restaurants around the world. This caused a seismic shift in consumer purchase behavior – with spirit e-commerce partners like Drizly and Instacart seeing sales up by 300-500%. The premium spirits category had always been slow to sell via e-commerce, but the growth and activity expected to build in e-commerce in over two years took only two weeks. In this session, Martin De Dreuille from Grey Goose will take us through how his team was able to adapt to this shift and what lessons they are continuing to learn moving forward.

    Martin de Dreuille

    VP, GLOBAL MARKETING

    GREY GOOSE

    Moderator
    Gabriela Barkho
  • 2:15 pm
    Accelerate sales with winning omnichannel strategies

    eCommerce marketplaces provide invaluable marketing and advertising opportunities. But not all retailer goals are the same and not all marketplaces are created equal. Join Scott Kelliher, Head of Brand Partnerships and Advertising as he breaks down how the right channel and ad solutions mix can help drive sales at the highest efficiency.

    Scott Kelliher

    HEAD OF U.S . BRAND ADVERTISING & PARTNERSHIPS

    EBAY ADS

    Don Larkin

    HEAD OF ECOMMERCE

    REEBOK

  • 2:30 pm
    Crafting a National Marketing Strategy as a Digitally-Native Brand

    In its early days, Casper relied on subway ads, nap mobiles and other experimental marketing tactics to get millennials on board with its mattress-in-a-box concept. Today, Casper now sells a wide range of sleep-related products across its own stores, as well as through those of its retail partners. In this session, hear from Casper CMO Lisa Pillette about how the company is developing a branding and marketing strategy to fuel its next phase of growth as a national brand.

    Lisa Pillette

    CMO

    CASPER

    Moderator
    Anna Hensel

(Times are local: America/New York)

  • 12:00 pm
    Welcome Back

    Cale Weissman

    EDITOR-IN-CHIEF

    MODERN RETAIL

  • 12:05 pm
    Keeping a Household Name Ahead of the Curve

    It’s been a crazy year for Ocean Spray. The company went viral on TikTok in the middle of a pandemic. But the brand, known for its cranberry juice, is so much more than a 30-second clip. In this session CEO Tom Hayes walks us through the last year and how the company is launching new products while staying true to its cooperative business model.

    Tom Hayes

    CEO

    OCEAN SPRAY

    Moderator
    Cale Weissman
  • 12:25 pm
    How Retail Marketers Can Take Advantage of TV Streaming

    Brian Spencer of Kroger Precision Marketing shares how the brand is engaged in TV streaming advertising and partnered with Roku on a data program to achieve their marketing goals.

    Jeff Katz

    HEAD OF CENTRAL AD SALES

    ROKU

    Brian Spencer

    DIRECTOR, PRODUCT STRATEGY & INNOVATION

    KROGER PRECISION MARKETING

  • 12:40 pm
    Success on Social Media

    In this session, StoreBound CEO Evan Dash will take us through how his team has been able to win the hearts of new consumers first on Instagram, and now on TikTok and how the brand has found growth within niche social media communities. We'll hear about how the brand has been able to expand upon the success and attention of that one of their tentpole products has created.

    Evan Dash

    CEO

    STOREBOUND

  • 1:00 pm
    Putting you Customer Data in the Middle of Your Growth Strategy

    With a focus on combining online and offline information, this session will dive into why Lucky Brand and others across the industry are placing customer data at the center of their tech ecosystem. Learn what business goals are supporting this strategy plus key insights gained as brands are looking to engage customers, new and old, in a post-pandemic world.

    Karilyn Anderson

    VICE PRESIDENT, DIGITAL MARKETING & CRM

    SPARC GROUP

    Jeanne Jones

    HEAD OF CUSTOMER COMMUNITY

    AMPERITY

  • 1:15 pm
    How Early Digital Penetration Propels & Strengthens Consumer Relationships

    It’s hardly a secret that consumer purchasing behavior is shifting from traditional brick-and-mortar to digital channels at a rapid rate. But despite the importance of an in-store experience in the highly competitive footwear market, iconic shoemaker Crocs has doubled down on digital on its journey to sustainable, profitable growth, relying on a strategic mix of analytics and trends to propel consumer engagement and create lasting, emotional connections in a meaningful way. During this session, Crocs svp and chief digital officer Adam Michaels will discuss: why Crocs’ early adoption of a digitally-led route to market differentiates the brand in the footwear space; how a mix of owned, e-tail and third-party marketplace channels allow Crocs to drive relevance for the brand in key markets around the world; how Crocs leverages e-commerce technology to differentiate its product offering to better understand its consumers and drive engagement with the brand; and what Crocs’ established digital presence means for the brand as consumers continue to adopt the simplicity and ease of online shopping.

    Adam Michaels

    SVP AND CHIEF DIGITAL OFFICER

    CROCS

    Moderator
    Anna Hensel
  • 1:35 pm
    Customer Loyalty. Building Relationships and Loyalty with Digital as Your New Storefront

    Customers have been migrating from in-store to online for the last decade but last year we have seen an unprecedented acceleration of this trend due to Covid. Retailers are continuing to figure out how to bring the in-store experience to eCommerce and deliver the kind of personalized, high-touch service that keeps customers coming back. We'll discuss the ways that innovative brands like Crate and Barrel and Warby Parker are transforming their service operations to thrive in this new era.

    Theresa Do

    SR. SOLUTIONS CONSULTANT

    GLADLY

  • 1:50 pm
    Modernizing Legacy Brands with Technology

    Every brand is looking for new and fun ways to connect with customers. But some have a few out-of-the-box tricks. Putting Hot Pockets on Twitch? Why not. In this session, Nestlé USA’s head of digital strategy and innovation Orchid Bertelsen will go through how the company has reinvigorated brand engagement with the help of conversational AI and experimental social channels.

    Orchid Bertelsen

    HEAD OF DIGITAL STRATEGY & INNOVATION

    NESTLE USA

    Moderator
    Cale Weissman
  • 2:10 pm
    Automate Customer Service for Maximum Efficiency Without Losing Personalization & Human Touchpoints

    As artificial intelligence continues to weave its way into eCommerce, companies are already using chat-bots to automate tasks around the digital customer experience. However, it will be critical to find a balance between human interaction and automation. To develop loyal, repeat customers, online businesses need to personalize their interactions with each customer and offer many different ways for customer’s to contact customer service to reach their needs as quickly as possible.

    Julia Whatley

    PARTNER MANAGER

    GORGIAS

  • 2:25 pm
    How to Adopt a Multi-Pronged Local Marketing Strategy

    Last year, with few people traveling, Merrell shifted its focus from national campaigns to local ones through activations with local retailers, gyms, and micro-influencers popular in the region. McGuire will talk through how a national brand can embed itself into a smaller community, and how marketers can produce dozens of unique, geographically targeted campaigns on a large scale.

    Garrett McGuire

    DIRECTOR, RETAIL MARKETING

    MERRELL

    Moderator
    Michael Waters
  • 2:45 pm
    Key Takeaways

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Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.

Founder and CEO, Madison & White
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Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.

Director Marketing, Brand Strategic Partnerships, Sprint
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The Modern Retail Summit was the perfect way to network and also learn about new vendors in a personal way that you can't get through e-mail communication.

Retail Manager, Standard Hotels

Contact

Are you a brand executive interested in speaking? Contact Cayley Plotkin.


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