Modern Retail DTC Summit

Miami, FL
Oct 17–19, 2022

To win at direct-to-consumer, you need to be a master marketer. But recently, a myriad of changes have taken place that threw the traditional marketing manual into the trashcan. For one, there have been privacy updates that made tracking much more difficult. Meanwhile, the cost to get traction on platforms like Facebook has risen tremendously. Meanwhile, scrappy upstart competitors like TikTok are becoming more and more popular with consumers. As a result, DTC brands are rethinking everything they do — from how they reach customers to how best to retain them.

At the Modern Retail DTC Summit, taking place October 17-19 in Miami, Florida, we're going to dive deep into what it means to be a DTC brand in this new marketing landscape -- speaking with leaders in the space about how their business models have shifted and what they're focusing on now. Put together, every session will reveal the modern brand playbook for 2022 and beyond.

Please note: We’re no longer requiring proof of vaccination prior to the event. We encourage masks to be worn indoors, distancing when possible and for attendees to stay home if they have a fever, are feeling sick or are experiencing any COVID-19 symptoms. You can find more about our Covid protocols here.

Interested?

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Speakers

  • Loretta Choy
    CHIEF MERCHANDISING OFFICER
    STITCHFIX
  • Rui Carlos Da Silva Araujo
    SVP, LATAM
    LEVI STRAUSS & CO.
  • Allison Ellsworth
    CO-FOUNDER & CHIEF BRAND OFFICER
    POPPI
  • Anthony Greene
    VICE PRESIDENT, PROGRAMMER PARTNERSHIPS
    GAMUT
  • Lucas Loeffler
    FOUNDER
    QUICKFRAME BY MNTN
  • Aaron Luo
    CO-FOUNDER & CEO
    CARAA & MERCADO FAMOUS
  • Ranjan Roy
    VP, STRATEGY
    ADORE ME
  • Eric Ryan
    CO-FOUNDER
    OLLY, WELLY, METHOD & CAST
  • Samantha Sherer
    GLOBAL MARKETING STRATEGIST
    AWIN
  • Emmett Shine
    CO-FOUNDER & EXECUTIVE CREATIVE DIRECTOR
    PATTERN BRANDS
  • Jane Winchester Paradis
    FOUNDER & PRESIDENT
    JANE WIN
  • Margaret Wishingrad
    CO-FOUNDER & CEO
    THREE WISHES
  • Alexandra Zatarain
    CO-FOUNDER & VP, BRAND
    EIGHT SLEEP

Agenda

Oct. 17

  • 2:00 pm ET
    Registration Opens

  • 2:30 pm ET
    Opening Remarks

    Join us as we welcome everyone and open the summit by going over key trends and challenges in the industry.

  • 2:40 pm ET
    Inside a DTC Brand’s Approach to Personalization

    Many brands take great pride in their personalized customer experience. But it can take years to really figure out what types of technology are needed and what personalization was actually important to end-users. In this session, a DTC brand executive, speaks about how their brand approaches this issue — and how it’s built out a more human approach.

  • 3:00 pm ET
    Building an Engaging Brand Story

    In this session, hear from one brand founder about how their company tries to educate consumers on sustainability in an interesting and approachable way, and how they leverage several viral moments from multi-million view TikTok videos in order to get in front of new customers.

  • 3:20 pm ET
    Why the TikTok-ification of Social Media is Good News for Marketers

    You don’t have to be on TikTok to know exactly what a TikTok-style video looks like. That’s because legacy social media channels are converting their platform experiences to more closely resemble the vibes users crave on video-first social apps like TikTok and Snapchat. The result? A unified native experience for video-first social media platforms has emerged–and so have the opportunities to grow your business with it. Join QuickFrame by MNTN founder Lucas Loeffler for a fireside chat where he’ll discuss why this stylistic unification is a boon for brands in an era where marketers are being asked to create more with less. If you’re looking for a streamlined approach to diversifying your channel mix and reaching new audiences–without blowing your budget–the native video-first experience will help you get there.

    Lucas Loeffler

    FOUNDER

    QUICKFRAME BY MNTN

  • 3:35 pm ET
    The Joys and Pains of Scaling a Digitally-Native Brand Quickly

    In this session, hear from a brand founder about how their team is approaching scaling the brand in the ever-changing e-commerce space. This session will cover everything from having to pivot brand and marketing strategies, working with influencers, and adapting product development and assortment strategies.

  • 3:55 pm ET
    Sponsor Session

  • 4:10 pm ET
    Building Trust with Customers

    In this session hear from two brand co-founders about how their team builds authority within their product space by partnering with trusted influencers, focusing on customer service and education, and giving customers new ways to test out its products with its first retail store.

  • 4:30 pm ET
    Networking Break

  • 4:45 pm ET
    Challenge Board & Town Hall

    Brands and retailers only. Join us for a breakout session where we will present some research, create a challenge board as well as have an open and candid discussion about the industry.

  • 5:15 pm ET
    Sanbox Presentations

    Let's hear a word from our partners: Cox Gamut 5:25 - The power of OTT streaming and the resurgence of local marketing.

    Anthony Greene

    VICE PRESIDENT, PROGRAMMER PARTNERSHIPS

    GAMUT

  • 5:45 pm ET
    VIP Welome Reception

    By invitation only.

  • 6:00 pm ET
    8-Minute Meetings

    By invitation only The 8-minute business meetings connect VIP retail executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 pm ET
    Cocktail Reception

    Join us for a cocktail to wrap up day one of the summit. Open to all.

  • 8:00 pm ET
    Dinner with Strangers

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm ET
    After Hours Hangout

    Join fellow attendees for a drink to end the day. Costs are at your own expense

Oct. 18

  • 7:30 am ET
    Morning Yoga

    Sign up at the registration desk.

  • 8:30 am ET
    Breakfast & Registration Re-Opens

  • 9:00 am ET
    Working Groups

    Brands and retailers only. Split into one of two breakout groups to have a more in-depth discussion on industry challenges.

  • 9:45 am ET
    Modern Market

    Take an opportunity to see test and try the products from other attending brands.

  • 10:30 am ET
    Welcome Back

  • 10:35 am ET
    The Acceleration of Touchless Retail

    In this session, a DTC retail executive will take us through how their brand was able to quickly pivot to touchless retail at the beginning of the pandemic and how this trend has helped the brand rethink how it approaches its retail presence.

  • 10:55 pm ET
    State of the Industry with Awin

  • 11:10 am ET
    Finding an Equilibrium Between Digital and Physical

    How can physical and digital not only coexist with one another but support one another as well? In this session hear from a DTC founder who will explain how their brand has found success in both means of commerce and created a healthy balance of both.

  • 11:30 am ET
    Workshop with MNTN

  • 11:45 am ET
    Physical Retail Rundown

    Physical retail has shape-shifted as a result of coronavirus. Its role is transforming. This DTC brand exec will discuss how the brand has leveraged its resources to adjust its physical retail during coronavirus as well as how they are looking at physical in a post-covid world.

  • 12:15 pm ET
    Lunch

  • 1:00 pm ET
    Afternoon Break

  • 6:00 pm ET
    8-Minute Meetings

    By invitation only The 8-minute business meetings connect VIP retail executives with innovative technology platforms and media companies. They are designed to help your team build valuable new relationships and ultimately, close business deals.

  • 7:00 pm ET
    Cocktail Reception

    Join us for a cocktail to wrap up day two of the summit. Open to all.

  • 8:00 pm ET
    Dinner with Friends

    Don't have dinner plans? Join fellow attendees for a casual meal. Sign up at the Summit registration desk. Costs are at your own expense.

  • 9:30 pm ET
    After Hours Hangout

    Join fellow attendees for a drink to end the day. Costs are at your own expense.

Oct. 19

  • 8:30 am ET
    Breakfast

  • 9:00 am ET
    Welcome Back

  • 9:05 am ET
    Accelerate Sales with Winning Omnichannel Strategies

    eCommerce marketplaces provide invaluable marketing and advertising opportunities. But not all retailer goals are the same and not all marketplaces are created equal. Join a retail executive as they break down how the right channel and ad solutions mix can help drive sales at the highest efficiency.

  • 9:25 am ET
    Sponsor Session

  • 9:40 am ET
    Putting Your Customer Data in the Middle of Your Growth Strategy

    With a focus on combining online and offline information, this session will dive into brands and retailers across the industry are placing customer data at the center of their tech ecosystem. Learn what business goals are supporting this strategy plus key insights gained as brands are looking to engage customers, new and old, in a post-pandemic world.

  • 10:00 am ET
    Sponsor Session

  • 10:10 am ET
    A Customer-Centric Approach to Brand Engagement

    No matter the state of the world, brands need to put customers at the center of everything they do in order to survive. By authentically living its mission and values, remaining incredibly nimble, and continuously testing new channels, the brands can build strong bonds with their customers at every touchpoint. Join an exec, for a conversation on how they’ve built a highly engaged community over time by meeting customers where they are - which is also exactly where they want to be.

  • 10:30 am ET
    Key Takeaways

    We’ll wrap the summit by going over the key takeaways from the three days of content.

Quote

Modern Retail events are always high-quality in terms of speakers, content and networking. We always try to attend as it helps our business to achieve new perspective in the marketplace.

Founder and CEO, Madison & White

Great event with a ton of great content and valuable learnings to educate senior as well as junior members of retail organizations.

Director Marketing, Brand Strategic Partnerships, Sprint

The Modern Retail Summit was the perfect way to network and also learn about new vendors in a personal way that you can't get through e-mail communication.

Retail Manager, Standard Hotels

Location

The Ritz-Carlton, South Beach

Hotel rooms within our room block are strictly for those who have registered for the summit. You can book your room here.

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