To win at direct-to-consumer, you need to be a master marketer. But recently, a myriad of changes have taken place that threw the traditional marketing manual into the trashcan. For one, there have been privacy updates that made tracking much more difficult. Meanwhile, the cost to get traction on platforms like Facebook has risen tremendously. Meanwhile, scrappy upstart competitors like TikTok are becoming more and more popular with consumers. As a result, DTC brands are rethinking everything they do — from how they reach customers to how best to retain them.
At the Modern Retail DTC Summit, taking place April 11-13 in New Orleans, Louisiana, we're going to dive deep into what it means to be a DTC brand in this new marketing landscape -- speaking with leaders in the space about how their business models have shifted and what they're focusing on now. Put together, every session will reveal the modern brand playbook for 2023 and beyond.
This event is still being programmed.
Please note: We’re no longer requiring proof of vaccination prior to the event. We encourage masks to be worn indoors, distancing when possible and for attendees to stay home if they have a fever, are feeling sick or are experiencing any COVID-19 symptoms. You can find more about our Covid protocols here.
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Hotel rooms within our room block are strictly for those who have registered for the summit. Modern Retail's discount code and custom registration link will be sent once you have completed your registration for the event.